Fiona Kelley Email & Phone Number

United Kingdom

I lead & facilitate the development of product & experience initiatives across the franchise. Working hand in hand with our partners, we drive best-in-class creative development with a focus on quality and innovation across a number of exciting categories. Projects include consumer product ranges, theme parks, interactive experiences and editorial content.

Responsible for managing collaborations, luxury Lifestyle Accessories and packaging development. • Managing collaborations throughout the critical path. Main contact for the client, design & production.• Leading the development of Lifestyle Accessories, including Home Fragrance, Slippers, and Gifting. • Luxury packaging development, including e-commerce and retail packaging.Product Categories: • Gifting & Loungewear: Pyjamas, Eye Masks, Slippers, Home Fragrance and Gift Sets.• Luxury Packaging.

London, United Kingdom

Led the product development strategy and direction for the Wellbeing category, with a commercial and trend-led focus. The role encompassed managing the product sourcing, purchasing strategy and critical path management. Following the growth of the Aroma Home Brand in 2020, the Wellbeing Brand portfolio was expanded to include Yes Studio and Wanderflower.• In-depth knowledge of the Wellbeing category.• Wellness ranges stocked by ASOS, Oliver Bonas and Boots.• Developed sustainable and giftable packaging solutions; committed to sustainability.• Accomplished project manager, managing critical paths and range launches.• Developed unique product ranges for Brand and Private Label, managing program timelines simultaneously to meet deadlines across multiple ranges and clients in the UK, US, Canada and Europe.• Manage and develop Administration Assistant.Product Categories: • Wellness: aromatherapy oils, room diffusers, bath and body, travel accessories, eye masks and gift sets. • Home Fragrance: candles, wax melts, reed diffusers• Seasonal Gifting: gift sets, microwavable warmers, blankets, slippers and plush toys.

Ranges developed consistently delivered growth for the Talking Tables brand and drove high levels of publicity, featured in Stylist, Living etc. and the Sunday Times. Celebrity Instagram endorsements include Liv Tyler, David Beckham and Pixie Lott.Ranges stocked by: Selfridges, John Lewis, Paperchase, and ASOS amongst other retailers. Gift of the Year Winner. Responsibilities:• Category management; creating range and product category strategy.• Launching new product categories for the brand, including developing the highly successful lighting category, sustainable gifting and home accessories.• Creating the design direction for high revenue trend-led collections.• Presenting ranges and trend observations at director level and to key customers.• Travel internationally to meet with the supply base, source new products and attend trade shows.• Negotiating pricing to maximise margin and deliver products at target pricing.• Streamlining product development processes and promoting best practice.• Coaching and development: Line Manager to Administration Assistant and Interns.Product Categories: Decorative Accessories: Lighting, Seasonal Decorations, Drinkware and Home Accessories.Stationery & Party: Games, Stationery, Crackers, Tableware and Decorations.

• Collaborated with a global charitable brand on own label seasonal range.• Implemented the launch of an exclusive range and fixture to 200 stores for a national retailer. • Managed the development and customer sign-off for everyday greeting card ranges.

• Critical path management, working with the Far East buying office and UK manufacturing site. • Accurate sales forecasting, invoicing and PO management. • Account and process set up for Key Accounts, ensuring smooth range launches.

• Supervisor of the Womenswear floor.• Confident visual merchandiser.