Interim Head of Marketing for Redkite, Australia’s leading childhood cancer support organisation. Redkite provides essential practical, emotional and financial services to children, their families and the support network that cares for them.

Royal Motor Yacht Club is one of Australia's premier boating clubs.• Representing the Cruiser Division of 350 members, the largest of the RMYC, across a range of Divisional topics including membership, fees, budgets, behaviours and practices;• Project manage Division events including health and safety on the water and social activities, as well as write for and edit the Monthly Newsletter.

Allianz Retire+ is an Australian startup (funded by Allianz Germany) providing retirement income solutions.• Executive Team Member interacting with the Board on marketing and brand strategy, marketing technology and market research on new product concepts;• Built award winning marketing capability with consistent Board endorsement and budget approval (nominated for several industry marketing awards, winning trade marketing category, and shortlisted for 2021 B&T Chief Marketing Officer Power List); • Created a brand synonymous with retirement and a distinctive market presence. Baseline brand awareness grew to 91% during my tenure; • Implemented marketing technology to map the customer journey and enhance leads - reduced campaign turnaround time to < 4 weeks with a 20% uplift in qualified leads;• Customer and Product Committee: The voice of the customer. I led market research assessing market size, barriers to sale, advice process requirements and subsequent recommendations to the Board resulting in more accurate customer targeting and preventing non viable products going to market;• Pricing Committee: I represented Marketing in discussing monthly investment rate options, including bonus offers, against commercial viability and market conditions;• Risk Committee: Led brand and reputation, adherence to regulatory compliance, use of marketing technology and data discussions. During my tenure brand awareness increased substantially and a new marketing platform was successfully implemented without sales disruption;• Steering Committees: I represented Marketing with regard to product development, website development, marketing technology and content strategies; • Other: Delivered Board papers on Marketing and Brand Strategy with plans consistently approved, budgets agreed and KPIs achieved.

ING Australia is part of ING Group, the world’s leading direct savings bank. • Member of Extended Leadership Team and Steering Committees. Provided Board updates on brand strategy, competitive positioning/activity and brand KPIs; • Delivered a brand that offered an alternative to ‘The Big Four’. The brand campaign delivered a 6% uplift in key brand metrics, YOY, and won multiple industry awards;• Delivered customer marketing campaigns that exceeded: primary bank customer growth, new customer growth, transactional and direct mortgage account targets;• Launched a variety of payment platforms including Apple, Android Pay and NPP (the latter of which resulted in a take-up rate in excess of INGs market share);• Board papers: Annual Brand Strategy presentation with quarterly updates on key brand metrics. Gained approval for advertising and media investment;• Steering Committees: For new products (credit cards and insurance) and for payment platforms (Apple, Android and NPP) I led the development of all ‘got to market’ plans including assessing initial market viability and monitoring project progress.

BT Financial Group, Australia is the wealth management arm of Westpac Bank offering a broad spectrum of wealth services, including investment, superannuation/retirement and insurance solutions.• Assessed marketing strategy across the business ensuring strategic alignment with key business objectives. Recommendations presented to Executive for approval.

Zurich Group is a leading multi-line insurer offering a breadth of investment, superannuation and life and general insurance solutions through both intermediated and direct channels.• Transferred European products into new Asian markets. Primary objective of signing retail distribution partner/s achieved with 4 candidates in negotiation after 4 weeks;• Developed brand marketing strategies for key Asia Pacific markets delivering much sought after Head Office funding;• Ran RFP and subsequent implementation of global marketing technology platform automating activity - improved overall sales and marketing effectiveness, go to market delivery reduced from 12 to 9 weeks.

• Member of Executive Team and achieved first industry awards during my tenure: IBA General Insurance Award, Best Personal Lines Insurer, Best Commercial Insurer, and Most Improved Insurer; • Repositioned marketing as strategic capability within the business, improving internal credibility and delivering highest team engagement scores;• Led customer complaint process ensuring complaints accurately documented, addressed within regulatory timeframes, risks mitigated and solutions offered.

• Led marketing communications across 10 European countries, successfully leveraging virtual teams and local capabilities to deliver integrated function. FTE: 120;• Prepared brand strategy business cases and associated analysis for potential mergers and acquisitions, eg. Turkey, Russia;• Delivered pan European adviser portal giving consistent communication of standardised intermediary propositions across 4 markets;• Implemented digital asset management system across 20 international markets, delivering savings of circa 30% per market;• Delivered Zurich’s brand strategy for new acquisition in Turkey. New agency applications tripled upon launch;• Rebranded Irish business from Eagle Star to Zurich with zero sales disruption.

• Built integrated marketing communications capability, post centralisation of Life and General Insurance businesses, to better optimise marketing investment which resulted in campaign and brand uplifts;• Rebranded Zurich’s UAE intermediary channel which became the UAE’s largest independent advisory network;• Converted two in-house agencies (creative and events) to self-funding commercial ventures - achieved break even within 12mths;• Implemented first corporate sponsorship of a UK national trust monument which resulted in the Clarion Award for Climate Change and a finalist for the Campaign Poster Awards in the category Most Innovative Use of Outdoor/Special Build;• Awarded Best Campaign for Zurich’s Futurology Campaign.

• Led centralised marketing function amidst major organisational restructure and departure of the CEO. 100% staff retention achieved;• With United Way, developed the first ‘community’ program in Australia - viewed as ‘best practice’ in the NFP sector; • Marketing Committee - United Way: Zurich’s partnership representative for the launch of a Community Program providing funding for children in need.