As far back as I can remember I wanted to ‘be creative*’. Creativity shapes my life, it’s what makes me happy, and it’s what keeps me awake at night. I’m grateful for my place in the 12.6% of female creative directors in the UK. Maybe it’s my Northern charm**, maybe it’s an understanding of what it takes to excite, ignite and create. Connecting people to product and place, driving thought and action through creativity. Managing projects, people and departments. Pitching, presenting, delivering on brief, on budget and on time. Every time.Every project I embrace is crafted with the thought and consideration that only comes with time. DREAM x CREATE. I dare you. *It’s in my blood. It’s who I am. It’s what I do.**I’m an introvert at heart, with the experience to take my place in the room.