Fiona Mcfarlane Email and Phone Number

As LPM Engagement Lead within the Lean Agile Centre of Excellence (LACE), I lead the Tesco Bank engagement between the LPM team and the Value Streams and Centre of Excellences (CoEs). I work closely with LPM leadership and help drive operational and knowledge transfer to build awareness, create engagement and support the business to adopt agile ways of working.

Responsible for the Communications and Engagement strategy to support a flagship project within the Scottish Government to implement a new shared service capability for the delivery and management of corporate services.

Responsible for developing and implementing the communications and engagement strategy for North Lanarkshire Council’s DigitalNL programme - an ambitious plan of work set to transform how people access and interact with the council and its services. My role is central to sharing the vision and ensuring all stakeholders are aware and informed about DigitalNL, why it’s happening, what it means for them and the timescales involved. To make this happen, I manage a variety of communication channels - traditional and interactive - and run informal face-to-face events and workshops. These allow open discussions about DigitalNL and its impact, help generate buy-in and develop stronger stakeholder relationships. It is also my responsibility to track the success of communication efforts/campaigns and provide regular progress reports to the Board. Change communications can be difficult, however, positivity goes a long way in terms of winning hearts and minds. I always maintain a can-do attitude and through adopting honest, engaging and innovative comms approaches, I ensure everyone feels informed and part of the process.

An engaged workforce is without doubt a key priority for any business. I strive to deliver fresh, creative and successful communication strategies that engage with people in order to meet business goals. Here is an overview of my role as internal communications manager for ScotRail:- Devised and led the internal communications programme for over 5,000 employees across a diverse range of sites- Managed all internal communication messaging for the Managing Director and Executive team- Created and overseen all IC content across variety of channels e.g. intranet, employee magazine, newsletters, notices and tailored email bulletins- Handled internal communication messaging during crisis situations to ensure information shared with the media and employees was consistent- Led and established the use of Sharepoint and Yammer - great success in terms of making internal comms more accessible, conversational and less corporate- Rise in usage and popularity of digital platforms brought about the introduction of video messaging. From the outset I scripted, shot and edited all content shared in this way across the business- Heavily involved in the coordination and delivery of the annual management conference -Managed and delivered communication messages around the annual employee survey (YourVoice)- Worked with HR to roll out - and subsequently - modernise our Employee Recognition Programme- Ensured our CSR commitments and goals were embedded within our internal communications plan- Established and managed a network of communication champions to ensure local comms activities were aligned with the overall IC strategy- Facilitated breakfast meetings and site visits by the MD and senior team to create better dialogue and relationships between employees and directors- Managed relationships with external design and photography agencies- Controlled the annual IC budget- Line managed two direct reports -Comms Officer and Comms and Marketing Assistant

Managed portfolio of clients across various business sectors including travel, automotive and education.

Generated new business and cultivated strong working relationships with existing clients.Developed creative concepts behind promotional campaigns and delivered end presentations. Planned on air schedule campaigns within stated budgets and worked within a strong team environment to deliver results for the business as well as clients.

Supported the annual marketing and media strategy for the college.