Fiona Morgan

Fiona Morgan Email and Phone Number

Chief Purpose Officer|| Experienced leader || Growth driver || Boardroom NED || Co-Founder of Second Nature Sisters @ SailGP
Fiona Morgan's Location
United Kingdom, United Kingdom
Fiona Morgan's Contact Details

Fiona Morgan personal email

n/a
About Fiona Morgan

A dynamic, industry-leading change-maker with an unwavering drive to deliver both meaningful impact and sustainable business growth. A strategic influencer with a passion for inspiring others and building high-performing teams.The first ever Chief Purpose Officers in global sport with a unique blend of experience across multiple facets of the sports and business landscape, Fiona is exceptionally well-positioned to future-proof any organization. Her expertise spans commercial strategy, communications, branding, and environmental, social, and governance (ESG) initiatives. With 20 years of experience working alongside some of the world’s top brands, agencies, rights holders, athletes, and, most recently, shaping one of the fastest-growing global sports start-up championships, Fiona brings a proven track record of success and innovation.

Fiona Morgan's Current Company Details
SailGP

Sailgp

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Chief Purpose Officer|| Experienced leader || Growth driver || Boardroom NED || Co-Founder of Second Nature Sisters
Fiona Morgan Work Experience Details
  • Second Nature Sisters
    Co-Founder Second Nature Sisters
    Second Nature Sisters Apr 2024 - Present
    A kick-ass community for women who work(or want to work) in sustainability.
  • Sailgp
    Chief Purpose Officer
    Sailgp Jan 2023 - Present
    London, London, Gb
    Reporting to SailGP’s CEO I am responsible for leading the global league’s purpose and impact strategy to drive business growth. I align the company’s mission, values, and purpose with its business strategies and operations for long term growth. Focusing on environmental and social sustainability, innovation, governance and reputation.
  • Sailgp
    Global Director Of Purpose & Impact
    Sailgp Oct 2020 - Jan 2023
    London, London, Gb
    SailGP is the new challenger league in sailing; in-shore, year-round, most exciting racing on water and driving inclusion in the sport. We race for a better future, championing a world powered by nature.Our ambition is to be the world's most sustainable and purpose-driven global sports and entertainment platform.My role is to manage SailGP's reputation, lead and embed purpose across the league, athletes, host cities and partners (social and environmental sustainability) globally and grow the business with sustainable long-term commercial success.
  • British Paralympic Association
    Social Impact Committee Member
    British Paralympic Association Apr 2022 - Present
    London, London, Gb
  • Manchester Originals (The Hundred)
    Non-Executive Director
    Manchester Originals (The Hundred) May 2021 - Present
    The Manchester Originals is a team driven by purpose to throw crickets doors open to everyone by pioneering for our community, our fans and our sport. Focusing on driving inclusivity and sustainable action, fan experience with community always at the heart.The Hundred is an action-packed, unmissable new 100 ball cricket competition that will put you on the edge of your seat. 8 brand new city-based women's and men's teams will compete over 5 weeks every summer.
  • Meaningful Business
    Ambassador
    Meaningful Business Oct 2020 - Present
    London, Gb
    Ambassador for Meaningful Business, a global community of leaders who are combining profit and purpose to help achieve the United Nations Sustainable Development Goals by 2030. We are championing the co-existence of people, purpose, planet alongside profit.
  • 17 Sport
    Advisory Board Member
    17 Sport Sep 2020 - Present
    Paris, Fr
    Inspiring, educating and enabling the business of sport to do good while doing well.
  • Sky
    Head Of Group Campaigns, The Bigger Picture Team
    Sky Feb 2017 - Feb 2020
    Middlesex, England, Gb
    The driving force behind Sky’s Group-wide corporate and social purpose division ensuring maximum social impact and brand benefit. Oversee all brand, marketing, communications and partnerships. Lead campaigner for all consumer behaviour change activations for Sky Ocean Rescue (SOR), sports participation and Sky Cares our staff and community engagement program with over 50 charity partners. Key Achievements:-50M+ people aware of SOR campaign with no ATL spend-SOR named top 10 PR campaigns of the decade by PR Week-Masterminded SOR consumer creative campaigns including The Plastic Whale Tour and launching -www.sky.com/POP reusable range-Secured key strategic SOR partners- Volvo Ocean Race (Turn the Tide on Plastic boat), Premier League, Team Sky and Project 0 - Devised alongside the Responsible business team the Sky Zero strategy to reach Net Zero carbon by 2030 and created the brand identity-Created Sky Cares Europe wide staff volunteering and community program-Helped secure Sky Sports ECB 2020 rights deal
  • Sky
    Head Of Brand, Cycling & Team Sky
    Sky Nov 2014 - Feb 2017
    Middlesex, England, Gb
    Overall responsibility and ownership of Sky's investment in cycling ensuring partnerships are leveraged to gain maximum return to the business and brand-Team Sky, British Cycling Principal Partnership, Team WIGGINS, employee engagement & Ambassadorial relationships including Sir Chris Hoy & Sir Bradley Wiggins.Management of Sky's internal cycling team and all external agencies.
  • Xix Entertainment
    Vice President Brands & Commercial
    Xix Entertainment May 2013 - Aug 2014
    West Hollywood, Ca, Us
    Managing the brand and commercial interests of XIX's client roster: David Beckham, Lewis Hamilton, Andy Murray & Sir Bradley Wiggins.Responsible for driving partnership revenue, securing new category opportunities, adding value to current partners and managing all social and environmental impact work with charities.
  • Westfield
    Project Consultant- Brands, Entertainment & Events
    Westfield Oct 2012 - Feb 2013
    Paris, Idf, Fr
    Worked in collaboration with the Marketing and Commercial team on 2013 strategic commercial brand partnership and event planning against agreed key performance indicators.
  • Westfield
    London 2012 Senior Project Manager
    Westfield Dec 2010 - Dec 2012
    Paris, Idf, Fr
    Westfield's London 2012 project was the first of its kind, with Europe's largest urban shopping mall being the gateway to the Olympic Park. Westfield commercialised their asset by identifying sites for rent, which range from rooftops, temporary and permanent media to office builds providing corporate hospitality, showcasing sites, broadcast facilities and athlete services.As a London 2012 core team member; I was responsible for developing overall project and revenue strategy, acted as client and partner management lead, hospitality consultant and Australian Olympic Committee sponsorship manager. Senior client relationship management; directly responsible for the delivery of contractual rights, activation programmes, issue resolution as well as development of new commercial opportunities. Clients included; British Olympic Association, British Paralympics Association, SKY, Australian Olympic Committee BBC, Netherlands Olympic & Paralympic Committee, ITN, Associated Press as well as working alongside Aspers, Deloitte, Amex, Cisco, Adidas, Heineken, BA and Omega.
  • Experience Worldwide
    Sap Global Sponsorship Manager
    Experience Worldwide Jan 2008 - Dec 2010
    Strategically planned and managed SAP’s global sponsorship portfolio, across six continents in the fields of sport, arts and entertainment. Developed marketing strategies, sponsorship platforms and actively engaging target audiences through experiences primarily in tennis, F1 and golf. Leading multiple projects and teams in parallel as well as focusing on future sponsorship opportunities and analysis of current properties.
  • The Works London
    Account Executive
    The Works London 2007 - 2008
    Gb
  • Evert Enterprises/Img/Chris Evert Charities Inc.
    Event Marketing & Sponsor Co-Ordinator/ Personal Assistant
    Evert Enterprises/Img/Chris Evert Charities Inc. Jan 2004 - Dec 2006

Fiona Morgan Skills

Sponsorship Sports Marketing Relationship Management Strategic Planning Brand Ambassadors Event Management Commercial Management Project Management Business Development Marketing Activation Sponsorship Sales Retail Marketing Strategy Marketing Sports Sponsorship Activation Budgets Crm Contract Negotiation Entertainment Advertising Live Events Management Negotiation Brand Management Integrated Marketing Digital Marketing Strategy Public Relations Marketing Communications Creative Direction Hospitality Event Planning Program Management Brand Development Social Media Marketing Relationship Marketing Marketing Management

Fiona Morgan Education Details

  • University Of Glasgow
    University Of Glasgow
    Law
  • Northwood University
    Northwood University
    Entertainment Sport & Promotion Management
  • Albyn School For Girls, Aberdeen
    Albyn School For Girls, Aberdeen
  • University Of Cambridge
    University Of Cambridge
    Cambridge Institute For Sustainability Leadership

Frequently Asked Questions about Fiona Morgan

What company does Fiona Morgan work for?

Fiona Morgan works for Sailgp

What is Fiona Morgan's role at the current company?

Fiona Morgan's current role is Chief Purpose Officer|| Experienced leader || Growth driver || Boardroom NED || Co-Founder of Second Nature Sisters.

What is Fiona Morgan's email address?

Fiona Morgan's email address is fi****@****-uk.com

What schools did Fiona Morgan attend?

Fiona Morgan attended University Of Glasgow, Northwood University, Albyn School For Girls, Aberdeen, University Of Cambridge.

What are some of Fiona Morgan's interests?

Fiona Morgan has interest in Running, Shopping, Tennis, Friends, Wine, Gym.

What skills is Fiona Morgan known for?

Fiona Morgan has skills like Sponsorship, Sports Marketing, Relationship Management, Strategic Planning, Brand Ambassadors, Event Management, Commercial Management, Project Management, Business Development, Marketing Activation, Sponsorship Sales, Retail.

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