Fiona Parbutt Email & Phone Number

Goring, Gb

London Area, United Kingdom

Ginger-Olive is a brand and sports marketing agency, with a focus on working with brands, rights holders and athletes, to help them engage with their audiences and help build brand love and loyalty. Ginger-Olive crafts unforgettable brand experiences creatively and cost effectively.We recognise the power of sports to unite people, and we're passionate about creating authentic connections. We strive to deepen bonds, via innovative experiential activations, strategic partnerships and compelling storytelling techniques.The strategic partnerships, marketing strategies and multi-channel activation plans we form, are based on parties shared objectives, ensuring maximum value is delivered and measured; all fuelled by a deep knowledge of what's important to rights holders and brands having experience of working in both.

Portsmouth, England, United Kingdom

Launched in 2019 and PE backed, toob is a high-speed, full-fibre broadband provider on a mission to transform the South of England's internet experience.As a brand marketing consultant, I have been a key member of the leadership team, developing through-the-line marketing plans that have supported a significant period of growth.This includes the launch of toob into multiple new areas across the South of England, including the development of brand partnerships and sports marketing activations that strongly resonate with the company’s values and customers.I have scaled the marketing team into a highly effective function, recruiting and mentoring top talent, and implementing tools and processes that continuously enhance performance and return on investment.

Newbury

FiSion is a boutique brand agency specialising in creative and marketing services for global and UK brands.I co-founded and grew the business to serve some of the world’s biggest brands and challengers across B2C industries.Highlights:→ BMW: crafted Internal Communications innovations that drove insight and brand engagement into company strategy. → MINI: pioneered experiential MINI tour across the country, engaging with local sport and entertainment talent to evolve brand perception.→ Vodafone: headed a multi-year engagement that spanned creation of brand assets, annual sales conference (including virtual events in 2020 / 2021), internal communications activations on multi-sites nationally, UK-wide product launches and management of annual Family Fun Days.→ Prudential: led sponsorship strategy evaluation and recommendations for optimal alignment with the brand and target audience.→ Paul Collingwood MBE: directed sponsorship and brand partnership activations and revenue for Colly’s 2017 Testimonial Year. → toob: headed creation of brand identity, brand strategy and launch for this start-up full-fibre broadband company, subsequently leading marketing in house.

Newbury, England

As Head of Brand Engagement, Implementation & Events, I worked closely with the UK senior leadership team to develop innovations that drove engagement and loyalty across its customer base.Highlights include the design and launch of Vodafone VIP, which delivered unique experiences for Vodafone customers through partnerships with organisations such as Live Nation, the British Fashion Council, the Isle of Wight Festival, Global Radio and McLaren Formula 1.In addition, I directed the implementation of Vodafone’s World of Difference UK programme publicity, a pioneering initiative where the Vodafone Foundation funded two months of voluntary work for hundreds of people. Following this, I oversaw the launch of JustTextGiving, the UK’s first free charity text donation service.

Newbury, London

I led planning and activation of Vodafone’s global sponsorship portfolio across its global markets.Key assets included Ferrari Formula 1, UEFA Champions League, Manchester United, McLaren Formula 1, England and Wales Cricket Board (ECB), The Derby and Glorious Goodwood; coordinating with their teams and Vodafone market teams to maximise value for all stakeholders. Vodafone won various awards during this period, including ‘Best Sponsorship’ for the England Cricket team activation at the Sports Industry Awards, 2004 and 2006.

Silverstone, Northamptonshire, United Kingdom

Working directly with CEO & directors, I managed a portfolio of sponsors including the title sponsor, actively helped commercial negotiations, brand partnership activations and F1 driver management. Travelled globally to all races and drove brand engagement activities & publicity for the sponsors.

Chertsey, England, United Kingdom

I directed EMC’s global sponsorship programme for F1 and the Boston Symphony Orchestra, including activation across multiple international markets.

Kingston, London

I created and executed marketing, PR and event plans for sponsors and rights holders, including UIM Class 1 Offshore Powerboats, Legends Racing Europe, Old Spice (Procter & Gamble), Honda, Yamaha, Mobil and EMC Corporation.

299 Oxford Street, London