Fiona Macleod Email & Phone Number

Auckland, New Zealand

Developing and executing the marketing plan across Tower's Pacific markets, to deliver against strategy, drive growth, optimise customer experience, and create brand engagement.

London, England, United Kingdom

Led the development and execution of the marketing strategy for the Financial Planning and Retirement (FP&R) proposition, including BTL marketing plans, product positioning, messaging, go to market (GTM) plans, audience strategies, and contact initiatives. Oversaw the entire marketing lifecycle from gathering requirements to planning, budgeting, team leadership, execution, post-campaign review and reporting.Key Achievements: • Key role in significantly growing the Group’s FP&R… Show more Led the development and execution of the marketing strategy for the Financial Planning and Retirement (FP&R) proposition, including BTL marketing plans, product positioning, messaging, go to market (GTM) plans, audience strategies, and contact initiatives. Oversaw the entire marketing lifecycle from gathering requirements to planning, budgeting, team leadership, execution, post-campaign review and reporting.Key Achievements: • Key role in significantly growing the Group’s FP&R business • Established the FP&R proposition, marketing strategy and 1:1 communications programme across the brand portfolio• Supported the delivery of the new Financial Freedom 1:1 communications programme aimed at building stronger relationships between the bank brands and their customers by helping them plan for the future, achieving record engagement rates. Show less

London, United Kingdom

Managed numerous multi-channel conversion campaigns to support the Home Insurance, Mortgages and Savings businesses, including overseeing budgets, a team of Campaign Managers and external agencies. Led the provision of integrated through the line (TTL) campaigns and 1:1 communications programmes, including social media, press, out of home (OOH), radio, TV, video on demand (VOD) and digital display. Key Achievements: • Launched the Halifax Home Insurance Proposition through a £1.5m… Show more Managed numerous multi-channel conversion campaigns to support the Home Insurance, Mortgages and Savings businesses, including overseeing budgets, a team of Campaign Managers and external agencies. Led the provision of integrated through the line (TTL) campaigns and 1:1 communications programmes, including social media, press, out of home (OOH), radio, TV, video on demand (VOD) and digital display. Key Achievements: • Launched the Halifax Home Insurance Proposition through a £1.5m partnership with major UK publisher, the Daily Mail • Successful execution of £1.6m Lloyds Bank Home Insurance above the line (ATL) test, contributing to further strategic proposition development • Delivered significant SEO improvements for Home Insurance • Developed and implemented the strategic plan for the Lloyds Bank campaign vehicle and brand refresh Show less

London, England, United Kingdom

Similar to the Marketing Manager listed above with a focus on delivering ATL and BTL marketing campaigns, independently and as part of a team.Key Achievements: • Delivered a £10.8m TTL campaign leveraging Lloyds TSB and Bank of Scotland’s partnership with the London 2012 Olympic & Paralympic Games, meeting all targets for awareness and engagement, including the most recognised partner of London 2012 • Delivered a £30m TTL campaign to launch the re-established Lloyds Bank brand… Show more Similar to the Marketing Manager listed above with a focus on delivering ATL and BTL marketing campaigns, independently and as part of a team.Key Achievements: • Delivered a £10.8m TTL campaign leveraging Lloyds TSB and Bank of Scotland’s partnership with the London 2012 Olympic & Paralympic Games, meeting all targets for awareness and engagement, including the most recognised partner of London 2012 • Delivered a £30m TTL campaign to launch the re-established Lloyds Bank brand following the divestment of TSB, achieving the #1 position in the market for awareness and preference Show less

London, United Kingdom

Auckland, New Zealand

Auckland, New Zealand

Bachelor Of Commerce - Bcom, Marketing

Certificate, Direct And Interactive Marketing