Fiona Reidy Email & Phone Number

Rotterdam, Zh, Nl

Minneapolis, Mn, Us

Rotterdam, Zuid-Holland, Nl

London, Gb

London, London, Gb

Strategy support and execution lead of end-to-end campaigns across a wide tech stack, including paid and organic account-based campaigns to support business growth strategy and objectives.Website / CMS: digital strategy implementation for full website backend revamp. Use of Umbraco, Hotjar, Google Analytics, Google Tag Manager, Google Search Console. A/B test optimisation of specific landing pages via HubSpot and Demandbase. Basic HTLM and CSS Paid Media: awareness and lead generation. Daily and weekly campaign performance optimisation in collaboration with Paid Media Agency across multiple platforms (Google, Microsoft, LinkedIn, Twitter, Spotify, Demandbase, DV360)Social Media: content management and planning CRM Automation: strategy support and implementation lead on creation of multiple automated nurture workflows based on pre-defined strategic criteria (industry, lead scoring, content interest). Set up of automated email workflows for specific campaigns (awareness, and retargeting for conversion). Use of HubSpot and SalesforceAnalytics and Reporting: weekly, monthly and quarterly reports. Creation of multiple automated reporting formats (via online tools such as Databox and Google Data Studio, as well as ,ore traditional Excel dashboards optimised with macros) to fit specific needs and requirements

High Wycombe, Buckinghamshire, Gb

Local implementation of the Global Brand Identity via a multitude of marketing channels and tools, including CMS management, redesign of the full product portfolio collateral and end-to-end paid and organic campaigns within limited budgets.Product Marketing: digital and print collateral management (including a 200-page product catalogue and 300+ product datasheets), design of sales-focused content using Adobe InDesign and PhotoshopWebsite / CMS: updates and management, content writing, SEO optimisation. Use of Drupal, WordPress, Google AnalyticsPaid Media: awareness and lead generation. Design of ad creative and copy. Use of Google Ads, Facebook Ads and LinkedIn AdsSocial Media: content management and planning, community managementEvents: end-to-end management of small and larger events and exhibitions (including industry annual events and B2B forums), stand design, collateral management, budget managementCRM management: workflow automation of end-to-end processes for lead qualification and nurture, design of automation blueprints, API integrations with other platforms for marketing automation (with ZohoOne apps)Team management: lead on global marketing group. Internship supervision

High Wycombe, Buckinghamshire, Gb

Creation and update of Product Portfolio and technical informationWebsite review and rewritingSocial Media community management

Rotterdam, Zuid-Holland, Nl

Six-month internship Market and content research for re-definition of recruitment strategy and website re-design and re-writing (publication of content)Administrative tasks: answering emails and phone calls, updating CRM system and internal websiteSupport for the Alumni Representative Officer: emails and content publication. Brainstorming around the importance and impact of Alumni Relations for schools and companies.

Issy Les Moulineaux, Fr

Four-year contract with the French NavySurveillance of protected areas on the Toulon Naval BasePMGM diploma (Navy Military Preparation, August 2012)Boat driving license and First Aid certificate

Master'S Degree, Communication And Marketing

Bachelor'S Degree, Political Science And Government

European Studies/Civilization

Crem (Certificat Régional D'Etudes Musicales), Music Theory And Composition

Baccalauréat, Economics And Social Science

International Baccalaureat, Mathematics And Spanish