Fiona Ross Email & Phone Number

Cape Town, Wc, Za

Global

Responsible for the creative expression and codification of the Virgin brand globally. Oversight of brand identity, experience design and campaigns, ensuring Virgin companies consistently raise the creative bar. Leader of The Virgin Way, the Virgin brand knowledge portal. Chair of Virgin Creative Council and board member of the Branson Centre of Entrepreneurship(2019-2024)

Cape Town, Western Cape, South Africa

Brand Director for Emerging Markets, then moved into a global role responsible for the articulation of the Virgin Brand DNA and brand experience best practice, The Virgin Way.

Cape Town, Western Cape, South Africa

Founded a brand consultancy focussed on brand positioning, identity, marketing strategy and consumer research. Developed a subscription based qualitative tracker called WomanNation. Clients included Virgin, ABSA, MTN, Saeco, Media 24, Touchline Media, Brand House and Mark Shuttleworth Ubuntu.

Cape Town, Western Cape, South Africa

Responsible for the development of the B Clear & Simple telco brand in SA, based on the Australian model. Responsible for customer acquisition and retention. One of the founding team.

City Of Johannesburg, Gauteng, South Africa

Responsible for the Unilever advertising account.

London, England, United Kingdom

Responsible for Axe/Lynx male toiletries global innovation at the Unilever Innovation Centre in London.

Durban, Kwazulu-Natal, South Africa

Brand Manager of Impulse, Ax/Lynx and Pears, responsible for brand and marketing, launched multiple fragrances and formats. Spearheaded innovative sensory research. Part of the Unilever Graduate Programme