Fiona Shaw Email & Phone Number

Derby, Gb

Derby, Gb

England, United Kingdom

Working for the Midlands and Wales region, I am responsible for a talented field sales team offering digital marketing solutions across any sector of business. Seeking out major clients and identifying emerging markets plays a key part of my role.

East Midlands

I am a member of the East Midlands Leadership Team with responsibility for revenues across two business centres and for leading, coaching and developing the field sales teams to become a digital first business. I also work closely with the Telesales unit based in Leicester to monetise commercial platforms. My achievements include implementing Salesforce and Ad Sales Pro systems, new dashboards to drive awareness of performance, daily trackers and performance calls. I am proud of the fact that… Show more I am a member of the East Midlands Leadership Team with responsibility for revenues across two business centres and for leading, coaching and developing the field sales teams to become a digital first business. I also work closely with the Telesales unit based in Leicester to monetise commercial platforms. My achievements include implementing Salesforce and Ad Sales Pro systems, new dashboards to drive awareness of performance, daily trackers and performance calls. I am proud of the fact that we achieved best in group in January and February 2019 for digital year on year performance, and we were the overall winner of a group wide digital incentive in July 2018. Show less

Cheltenham

I led the transition of two daily titles into weekly titles, managing a team of field sales locally, and responsible for revenue generation from telesales based in Bristol. My achievements included leading a successful premises move from Cheltenham into Gloucester, and implementing a new customer segmentation project, assigning clients based on spend, behaviours and frequency to the correct level within the sales team.

Cornwall

I led a large multi-site team and held accountability for P&L for three large weekly titles with paginations of over 200 pages per week per title. My achievements included delivering a full newspaper redesign for the West Briton, transforming the business into a highly successful division and bringing it into the digital age with performance at the top of the group in consecutive months. I also embedded sales measures and KPI leader boards to drive competitiveness, and introduced recognition… Show more I led a large multi-site team and held accountability for P&L for three large weekly titles with paginations of over 200 pages per week per title. My achievements included delivering a full newspaper redesign for the West Briton, transforming the business into a highly successful division and bringing it into the digital age with performance at the top of the group in consecutive months. I also embedded sales measures and KPI leader boards to drive competitiveness, and introduced recognition and reward initiatives. Show less

Burton/Nuneaton/Ashbourne/Leek/Uttoxeter

I was accountable for full P&L for seven newspaper titles across five markets, managing senior level customer relationships and building a high-performing management team and a commercially astute editorial team. I was elected Chair Person for a TUPE process which saw two businesses successfully merge together and form Local World, which is now Reach PLC. My achievements included working with external consultants to implement a group commercial strategy across the business, implementing a new… Show more I was accountable for full P&L for seven newspaper titles across five markets, managing senior level customer relationships and building a high-performing management team and a commercially astute editorial team. I was elected Chair Person for a TUPE process which saw two businesses successfully merge together and form Local World, which is now Reach PLC. My achievements included working with external consultants to implement a group commercial strategy across the business, implementing a new editorial system, allowing for a digital first future, and working with the local council tocreate a brand to attract tourists to the area including niche product and website. I also co-hosted the annual Business Awards Event in Burton-On-Trent with local employers including Boots and Marstons Brewery. Show less

Nottingham, United Kingdom

I led the strategic planning of long term and short-term marketing goals to drive revenue growth and promote brand awareness, instigating and building productive relationships with businesses across the region. I was responsible for advertising budgets for daily/weekly papers, internet advertising on ‘thisisnottingham.co.uk’, monthly glossy magazine aimed at the AB Market, and the East Midlands Metro. My achievements included streamlining services to record a high customer satisfaction index… Show more I led the strategic planning of long term and short-term marketing goals to drive revenue growth and promote brand awareness, instigating and building productive relationships with businesses across the region. I was responsible for advertising budgets for daily/weekly papers, internet advertising on ‘thisisnottingham.co.uk’, monthly glossy magazine aimed at the AB Market, and the East Midlands Metro. My achievements included streamlining services to record a high customer satisfaction index, and enhancing customer experience through the creation and implementation of service level agreements. I also developed a strong business-oriented advertising management team demonstrating a willingness to learn. Show less

Derby, United Kingdom

I led the strategic development of Derby Evening Telegraph and all associated titles and products in the portfolio. I was accountable for key account management with public authorities, motor dealers, estate agents, retailers, advertising agencies and local businesses. My achievements included launching the Derbyshire Magazine, the Metro in the East Midlands, new editions to the Express Series, the Messenger Series and Go-Find on-line directory. I also defined regional approaches including… Show more I led the strategic development of Derby Evening Telegraph and all associated titles and products in the portfolio. I was accountable for key account management with public authorities, motor dealers, estate agents, retailers, advertising agencies and local businesses. My achievements included launching the Derbyshire Magazine, the Metro in the East Midlands, new editions to the Express Series, the Messenger Series and Go-Find on-line directory. I also defined regional approaches including digital/internal structures and implemented regional strategic groups. Show less

Derby, United Kingdom

I led and developed a sales team and implemented initiatives to capitalise commercial opportunities on an on-going basis. I facilitated group wide projects and organised promotional events including Northcliffe Awards and Annual Advertising Conferences. My achievements included strategising and implementing a re-design of the Classified Section and making significant improvements in the working relationships between editorial, newspaper sales and advertising.

Derby, United Kingdom

Joined Derby Telegraph in sales roles, promoted to Classified Advertisement Manager in 1999 to plan and design the Classified Section. I identified our customer base, developed new products and services, launched innovative advertising campaigns, and established high-performing sales teams.