Fearless leader, having a blast consulting clients throughout their evolution to full-funnel, modern communications strategy. Led by a dedication to people-centric solutions, while professional development and mentorship style is grounded in a special interest in values-led communications and social responsibility.In lockstep with a range of public relations experience is expertise across earned, paid and owned media, based on an integrated approach to strategy, buying and planning, with a background in consumer packaged goods, sports, retail, hospitality, corporate, finance and healthcare solutions, in addition to non-profit, technical research and science innovation. Whether providing consultative strategy for Brand, Performance media or both, experience includes but is not limited to managing multiple million-dollar account rosters, their subsequent budget allocations, sequential message content strategies and omni-channel attribution, along with the execution of data analysis, quant/qual reporting, influencer marketing, RMM, DSP and PMP inventory negotiations, DSP and programmatic search, display and video, linear TV and OTT/CTV and more.