Reporting to the Chief Executive Officer, the VP Revenue Generation (VPRG), is a senior member of the Operations Unit of the Canadian Museum of Immigration at Pier 21 and provides leadership in setting policy and strategic direction. The VPRG is responsible for leading the development and execution of the museum’s fund revenue strategies and multi-year plans, and ensures that they are carried out in alignment with the museum’s mandate. The VPRG plays a key role in stakeholder management, ensuring that the museum maintains positive relationships with donors, patrons, volunteers, trustees, staff and community, corporate, and government partners. The VPRG plays a key role in maximizing revenue generation through rentals, gift shop sales, audience development, fundraising campaigns and special events that meet the short and long term funding requirements of the organization.

Responsible for maximizing annual fundraising revenues through management of special events fundraisers and for securing government funding to support and manage Pier 21’s Capital Expansion project and Pier 21’s immigrant settlement and integration program “Welcome Home to Canada” (WHTC)

Responsible for coordinating all Nova Scotia Tourism advertising programs including managing a budget of approximately $11 million for Tourism’s core and partner advertising campaigns in all major markets and managing contract details and all daily communications with the contracted Agency of Record

As a key member of the senior management team, assisted in the overall strategic planning, development and operation of the business. Responsible for managing all aspects of marketing, sales, promotion and development for the company’s independent record label including marketing initiatives that increased audience growth via print, radio, TV, retail and live performances; and for securing financial support from various funding agencies (company now known as Sonic Entertainment Group)

Responsible for managing season and single-ticket sales and programming, brand awareness, audience development, subscriber membership program, community outreach, publicity, promotion, and advertising

Responsible for assisting Marketing and Development Director in annual individual and corporate giving, special event fundraising, corporate sponsorship, marketing, publicity and promotion