Fiona Wang Email & Phone Number

Victoria, Australia

Melbourne, Victoria, Australia

· Developed and implemented digital and social media strategies across various platforms, including EDMs, Instagram, WeChat, and Little Red Book. Managed strategic partnerships with various media vendors to ensure seamless execution of campaigns, driving strong collaboration and successful outcomes. · Oversaw the planning and execution of culturally relevant influencer campaigns, effectively leveraging influencer networks to expand reach and engage with targeted demographics. Adapted strategies to accommodate varying cultural nuances and platform preferences, leading to stronger campaign effectiveness.· Customised marketing strategies aligned with client budgets and business goals, ensuring maximum ROI. Analyzed target audience and market trends to optimize campaign placement and messaging.· Collaborated with cross-functional teams to develop comprehensive project plans.

Melbourne, Victoria, Australia

· Responsible for updating the company’s websites, ensuring regular content publication while optimizing posts for SEO. Focused on driving traffic and increasing visibility by aligning website content with targeted keywords and SEO best practices.· Managed in-house EDM campaigns, overseeing the end-to-end process of content creation, scheduling, and distribution to ensure timely and impactful delivery of promotional materials.

Melbourne, Victoria, Australia

· Collaborated on content management for client accounts, overseeing the entire process from topic planning and copywriting to layout design. Worked closely with various teams to ensure seamless communication and coordination, ultimately managing the final content publication.· Analyzed performance metrics, providing clients with detailed reports and actionable insights to optimize future strategies.

Melbourne, Victoria, Australia

· Developed and structured advertising copy frameworks that aligned with client requirements.· Created promotion articles for business companies, achieving an average of over 10k views per article and receiving positive customer feedback.· Maintained and collaborated with both internal and external stakeholders to ensure seamless publications of content, monitored and provided timely updates.

· Executed editing of over 100 news articles, ensuring accuracy and quality from inception to publication.· Collaborated with senior leaders to formulate and evaluate initiatives aimed at enhancing readership and event visibility.

Melbourne, Victoria, Australia

• Created and co-edited promotion articles for business partners• Extensive experiences using Adobe Premiere, Final Cut Pro and Photoshop

Melbourne, Victoria, Australia

Shanghai, China

Suzhou, Jiangsu, China

Shanghai, China

• Student Volunteer for 2018 Global Dean’s Forum • Be responsible for guiding the foreign visitors• Contact with foreign visitors• Team work with other student volunteers

Master'S Degree, International Journalism

Bachelor Of Arts - Ba, Communication And Media Studies

Activities and Societies: Chinese Theatre Group Publicity Leader2018 Melbourne Global Scholars Award

Becholar, Journalism

Activities and Societies: Journalism Reporter Team

Foundation Degree, Arts