Revitalizing a Jewellery Brand: London Endeavor• Revitalized my handmade jewellery brand "Work by Nature" in London, managing end-to-end project operations including budget oversight, branding, positioning, and marketing strategies.• Executed daily marketing content creation across multiple platforms including posts, videos, and blogs, leveraging channels such as website, Etsy, Pinterest, Facebook, Instagram, and TikTok.• Revamped store website using Shopify, overseeing UX enhancements from business research, SEO content design, image creation, UI design, testing, and platform integration.• Networked with handcrafters in London, gaining insights into physical and virtual landscapes.• Proficient in: Shopify, Google Analytics, Adobe CC, Canva, Hotjar, Semrush; Social Media Platforms: Pinterest, Facebook, Instagram, TikTok.

• Oversaw the group's branding and marketing strategies. Acted as the internal agency for 10 subsidiaries inside the group, liaised with 10 subsidiaries’ sales heads, including 4 in Hong Kong, 5 in China, and 1 in Singapore.• Set up the first GTM and budgeting plan based on the unique personas in each segment.• Planned and handled the marketing activities by leading a team of 3, revamped the corporate identity by rejuvenating the logo, brand guidelines, corporate profile, and master PPT deck. • Revamped website functionality by optimizing information architecture and transitioning the UX & UI from product-centric to project-centric. Managed the project from brainstorming to UAT, aligning with the responsibilities of collaborating with stakeholders and overseeing website development.• Orchestrated regular marketing activities such as social media post creation, newsletter and client endorsement, and organising events including seminars, webinars and annual parties.• Major toos: Google Analytics, MailChimp, WordPress, Zoom’s webinar, Adobe Illustrator, Canva, Microsoft Office; Social media: Facebook, Instagram, LinkedIn.

• The first marketing role of the company, performed as the owner of branding, marketing and UX design. Set up the company’s first GTM and marketing budgeting plan from scratch.• Identified customer personas in the B2B and B2C luxury outdoor furniture markets, and handled the rebranding campaign including the changes of logo, website, PPT, sales decks, social media posts, and storefront POP & POS.• Led the revamp of an eCommerce shop from conception to launch within 6 months, managing user requirements, wireframing, UI design, and SEO content development.• Introduced a data entry team, overseeing over 1000 product listings for the online store, ensuring quality and timeline adherence.• Major tools: Google Analytics, Google AdWords (PPC), Google Display Network (GDN), Hootsuite, Shopify, MailChimp, Adobe Illustrator, Adobe Photoshop, Microsoft Office; Social media: Facebook, Instagram, YouTube, LinkedIn.

• Oversaw the B2B tech marketing campaign from acquisitions to lead distributions, types of campaigns including C-level networking, physical seminars, summits, exhibitions, webinars, email, and social media.• Managed more than 12 lead generation campaigns affecting 200 salespeople per quarter, which focused on technology and innovations.• Acted as the internal campaigns agency. Handled all the campaigns from concept to finish. Orchestrated budget and timeline at a high level, but also conceptualized topic and theme, promotion channels, key visual design, social media promotions, email templates, copywriting, invitations, on-site management, etc.• Acted as the marketing automation champion, leading the digital transformation within the marketing team. This involved customizing a web-based event application to seamlessly integrate with Salesforce CRM data, encompassing tasks such as dataflow management, data integration, deduplication, and reporting.• Facilitated heavy cross-departmental communication, collaborating with C-level executives, business development, sales, and IT teams to ensure the smooth execution of the projects.• Handled the NPD with Microsoft, and constructed the product marketing plan including product positioning, GTM, and product leaflet.• Major tools: Salesforce, LinkedIn sales navigator, Survey Monkey, Microsoft Office; Webinar tools: BigMarker, ON24

Crafting a Jewellery Brand: Hong Kong Journey• Participated in over 30 handmade markets, expanding brand reach and engaging with diverse audiences.• Established five consignment points, increasing brand visibility in retail spaces.• Leveraged Facebook and Instagram to connect with a wider audience, fostering community engagement around "Work by Nature" brand.

• Led a team of three and managed project inquiries for a design agency in the FMCG industry. • Created 5 new accounts in 3 years, each with more than 6 clients. Major accounts were Colgate, KAO, Unilever, Mundipharma, and Otsuka Pharmaceutical.• Managed over 1,100 projects over three years. Projects including POP (3D), printing (2D) and digital design. • 3D POP such as dump bins, decorative shelves (carton, wood or acrylic), hanging strips (carton or PVC), wobblers, and acrylic glorifiers.; 2D printing such as key visuals, newspaper ads, wall stickers, window stickers, and posters.; Digital design such as e-banners, social media ads, marketing pages, etc.• Provided additional marketing assistance during the product development stages to improve client engagement, such as competitor research, USP design, packaging design, and visual merchandising.• Major tools: Microsoft Office, Adobe Illustrator and Adobe Photoshop.

• Served as part of the in-house website development team in collaboration with IBM. Our responsibilities included addressing departmental inquiries regarding website and internal web-based system development.• Managed project timelines, overseeing tasks including requirement gathering, wireframe design, test plan development, and UAT testing.• Proficient in: Microsoft Office, CMS.

• Gathered client requirements for web and app development projects; researched and proposed potential solutions based on their needs; created content mock-ups and presented the CMS to clients and developers.• Collaborated with the internal design and programming teams to ensure the project could meet the client’s timelines in the design, development, testing, and UAT stages.• Major tools: Microsoft Office.