▪ Part of the core team to revamp the Stylepedia app from version 1.0 to 2.0▪ Worked extensively with external vendors in China to prepare and refine marketing assets

▪ Alipay ASEAN marketing and operations▪ Completed major campaigns such as Passion Made Possible▪ Collaborated with 50 external partners in ASEAN region to co-develop campaign value propositions▪ Promoted campaign on social media platform and attracted thousands of followers

▪ Led social media marketing effort on mobile channels (Facebook, Instagram, Twitter, Pinterest)▪ Liaised with media partners to curate content for web and paper channel broadcast▪ Planned and execute digital marketing campaigns using Mailchimp and WordPress▪ Created original product description and content on the company’s website▪ Organised biweekly office / private wine tasting events (~30 pax) and quarterly wine fairs (~200 pax)▪ Contacted charity organisations to provide event sponsorships to promote the company’s brand▪ Assisted the Managing Director on ad hoc tasks such as procurement and online order execution

▪ Pursued my passion in beauty and skincare sector as a mobile blogger, targeting China market▪ Published regular updates on the latest trends and popular products with original reviews and insights▪ Consistently attracted over 10,000 views of my posts with 18 of them featured on the app’s homepage

▪ Provided administrative support directly to the Singapore General Manager▪ Recruited new staff and involved in compensation and benefits and other HR functions▪ Effectively handled communication with all outlet managers on behalf of the GM▪ Meticulously managed GM’s schedule to ensure his activities were appropriately prioritised

▪ Provided excellent customer service and frequently received praise and appreciation from guests▪ Managed independently end-of-day financial accounts reconciliation