Responsible for social media & email marketing for a home decor brand targeting the North America marketEDM Email Marketing- Utilized tools like Omnisend/ActiveCampaign to build email marketing automation chains (welcome/abandoned cart/sample order follow-up, etc.), user segmentation, email templates, etc., from scratch.- Sent out 2-3 newsletters per week.- Conducted data analysis and retrospectives on a weekly and monthly basis, continuously optimizing email subject lines, content, benefits, sending times, etc.- Managed a subscriber list of approximately 15,000, with sales conversions accounting for around 30% of the total site sales. Newsletter email average open rate exceeded 20%, while abandoned cart email average open rate reached 50%+.Pinterest Account Management- Built the brand's Pinterest account from scratch, with current monthly impressions exceeding 600K and website referral traffic over 7K.- Engaged in daily content creation and posting (including blog post teasers, product images, short videos, etc.).- Coordinated with advertising colleagues for ad campaigns, continually monitored data, and adjusted strategies accordingly.Overseas KOL Management- Conducted onboarding training for overseas social media specialists, teaching them IG, FB, and Youtube account management and content creation methods, and established SOPs for influencer collaborations.- Provided support for the daily work of overseas social media specialists.

Experienced in social media content creation, B2B marketing and digital business development for business and brands of multiple industries, especially delivering Western products, services, businesses to the Chinese market.