Supported all phases of formula development and new product innovation from end to end product development process across the lip category and limited-edition collections.Collaborated with cross functional team between RD, marketing and design, to brainstorm and develop new product concepts. Conducted thorough market research to identify trends, consumer trends, and competitor products and used market insights to inform product development decisions.Managed data entry and management of new and existing productsManaged new item numbers and UPCs, specifications, and COGs in the data base