Fiona Taylor Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Develop the Partner Marketing Strategy through building and scaling commercial partnerships to drive greater engagement impacting customer and revenue metrics.Key Responsibilities:- Building mutually beneficial partner marketing plans across owned, paid and earned channels - Elevate the brand through memorable, relevant campaigns that add value for customers - Establish strong relationships with partners to understand and build upon objectivesKey Achievements:- Driven 3-fold merchant revenue increase during campaign - Doubled brand consideration during tactical vertical campaign - Doubled product first time usage on merchant

Sydney, Australia

Leading the marketing strategy for the global travel brand as well as creating localized campaigns and collateral for 18 destination operators and key partners.Key Responsibilities:- Managing the iVenture Card International website including product marketing, website optimisation and building the brand and traffic.- Ownership of product marketing, web strategy, design, optimisation and development. - Development and execution of campaigns through print, digital, social and eDM channels.- Partnering with tourism bodies to create marketing and product collateral for new destinations

Sydney, Australia

Consumer Marketing Manager:Ownership of brand, seasonal and CSR campaigns integrating all media channels at the right investment level to deliver the strongest ROI whilst strengthening brand and engagement metrics.Created and executed an always on engagement platform to optimise PayPal’s comprehension messaging between customer segments in order to efficiently drive increased sign ups, engagement and reactivation.Co-Marketing Manager:Created the strategy and framework for Partnership Marketing in Australia. Building relationships with key merchants to identify opportunities for mutually beneficial partnerships and co-branded campaigns to drive sales and brand halo.

As Online Marketing Manager at Robert Half, the world’s largest specialised recruitment firm, I am responsible for the online content and marketing strategy across Australia, New Zealand, Singapore, Hong Kong, Japan and China. The role includes optimising the PPC, SEO and job board channels as well as implementing online and mobile advertising campaigns and social media activity to help drive candidates and clients and build the brand.The role requires me to work closely with the field managers to ensure new content and marketing campaigns are aligned with business needs to increase revenues from new client relationships and quality candidate applications.I have gained a good understanding of the Australian and wider Asia Pacific markets and their various nuances and using a combination of online analytics and internal database reporting I have been able to optimise online marketing activity to improve return on investment.

As Online Marketing Manager I have been responsible for planning and implementing the online marketing strategy in order to drive qualified traffic to the Ann Summers websites in order to beat revenue targets. The role has allowed me to build and optimise successful PPC, SEO and affiliate channels as well as planning and implementing advertising campaigns, microsites, applications and social media activity.Responsible for the forecasting and reporting of the e-commerce channel requires me to work closely with the accounts and strategy departments to understand the underlying trends and challenges of the retail environment as well as grasping a good understanding of not only revenue targets but also the margin implications. This has allowed me to understand that to truly analyse success of marketing campaigns I must look at return on investment in terms of margin and this helped to plan and implement a PPC strategy based on the optimum margin ROI.

London, England, United Kingdom

As Online Marketing Executive I was responsible for implementing online marketing campaigns in order to drive traffic and increase revenues for Times Online. The role comprised of planning, implementing and optimising advertising campaigns, promotions, SEO and PPC strategy and affiliate marketing. Responsible for a large-scale online marketing campaign, communicating Times Online’s new web 2.0 features required me to work closely with internal departments and external agencies to ensure best in class delivery of campaigns. This role has allowed me to understand a different kind of digital business model after previously working in an e-commerce environment. The fast-paced nature of the publishing industry requires a great deal of flexibility, time management and organisational skills. Responsible for not only managing campaigns but also reporting back to the business has also given me the opportunity to expand my web analytics and reporting skills.

My role within First Choice comprised of managing online marketing campaigns to drive sales via the e-commerce channels in order to support departmental targets.This role allowed me to analyse and recommend online marketing campaigns for the E-Commerce channels, taking responsibility for both natural and paid search as well as new media and cost per acquisition activity in order to drive sales at an agreed cost per sale.The role required a commercial-focus and logical thinking as well as good mathematical and IT skills due to the planning and analysis of campaigns of a large scale.The role required me to work with a number of partners and agencies and as such I feel comfortable building and maintaining relationships with third parties.

Ba(Hons), Business And Marketing

Education record