Fiona Buchner Email & Phone Number

London Area, United Kingdom

Championing, initiating, innovating and optimising growth strategies for clients using a combination of analytics and customer insight to creatively deliver consistent value optimisation.

London, England, United Kingdom

Providing strategic advisory to key accounts with regard to CX, Customer Analytics, growth and profit optimisation. Leveraging digital technologies and tooling to optimise growth and scale. A passion to integrate data and analytics with nuanced customer insight to deliver step change impact on customer engagement and ROI.

Johannesburg Area, South Africa

Fiona is one of those rare strategists that have an enviable balance of hard and soft skills, moving effortlessly between numerical, quantitative analysis and interpretation of the meaning of human behaviour. A humanities graduate who has spent a sizeable potion of her more than 20 years experience in the digital field, she has honed both the technical.

City Of Johannesburg, Gauteng, South Africa

• Strategic marketing consulting including executive team strategic facilitation, marketing metric setting, holistic marketing strategy definition as well as Brand Assessment (through interpretation of existing.
• South African Tourism: Strategic facilitation of all country and business unit annual business planning sessions to guide and document business plans
• Fair Trade in Tourism South Africa: Managed and assimilated customer research across 6 countries to deliver global insights on sustainable tourism demand, the development of international marketing strategy, Southern.
• Business Newspaper: Content monetisation planning for online platforms.
• Women in Mining SA: Marketing strategy and annual planning.
• Specialist Mining Consulting Firm: B2B Marketing strategy for mining industry specialist consulting firm and execution planning.

Europe

• Overall responsibility for strategically developing leisure and business tourism initiatives to ensure growth in arrivals from European markets to South Africa. Achieved a 8,1% growth rate during 2009-2010.
• Strategically leveraged the hosting of the 2010 FIFA World Cup to drive arrivals to South Africa and increase awareness of the destination.
• Management of 5 country offices across Europe to deliver increasing tourist arrivals to South Africa, increased tourist spend, and improved seasonality spread of tourists.
• Devised and managed the implementation of marketing strategies for 6 country offices, including full 360-degree considerations but with an emphasis on Digital.
• Development and manage the implementation of trade strategies (B2C).
• Leadership responsibility for stakeholder management, strategic workshop facilitation, budget management and financial reporting, business process documentation for key business planning process, research definition.

City Of Johannesburg, Gauteng, South Africa

• Strategic definition and implementation management of global digital marketing initiatives for South African Tourism including:
• Global digital awareness marketing campaign definition including SEO, PPC, media partnerships and advertising (set up and performance optimisation)
• Management and optimisation of all digital platforms including 14 language content websites and upgrade of Content Management System
• Strategically directed and managed international contact centre in 14 languages
• Key negotiations for media partnerships with Expedia and other Online operators
• Devised B2B CRM strategy and supporting system specifications for relationship management with international travel trade.

Johannesburg Metropolitan Area

• Osiris Trading manages and commercially optimises 15 online casinos, and online poker rooms.
• Overall responsibility for developing the retention marketing strategies and profit optimisation of all promotional activity for 10 different brands, all international e-commerce initiatives.
• Managed a team of 19 people, half focused on promotion definition, customer analytics and strategy deployment and half focused on the operationalisation of the promotional strategies.
• Successfully implemented various analytical tracking/calculation/modelling initiatives and achieved a 10% increase to bottom line from 2002 to 2003.

City Of Johannesburg, Gauteng, South Africa

Started as Head of CRM Strategy Consulting and the company then bought the rights to Peppers and Rogers Group in South Africa resulting in the position becoming Managing Director. Full company management and lead consultant on all CRM projects.