Fiona Cameron Email & Phone Number

An expert data professional with over 20 years’ experience in consumer analysis and insight, offering specialist consultancy to financial services and academic organisations to help them to maximise the power of data in communication strategies.• Statistician experienced in using analytical insight to enhance initiatives with data• Consumer segmentation expert having built Experian’s Mosaic classification in 30 countries, can help organisations better understand their current customers and identify target audiences to shape PR and marketing strategies• In-depth knowledge of statistical modelling, segmentation, predictive analytics and data mining techniques and their use in harnessing the value of data for targeted communications• Identification of media opportunities through analysis of data• Creative use of data visualisation techniques to optimise audience impact of content marketing and PR

Listed skills include Customer Segmentation Strategy, Segmentation, Analytics, Data Analysis, and 8 others.