2010 – 2014Expert adviser across Experian Marketing Services’ global consumer segmentations, ensuring developments were technically optimised to best meet client needs.Included leading the development of Experian’s flagship consumer segmentation Mosaic UK, ensuring it maintained its position at the forefront of innovation in consumer segmentation methodology, data usage, interpretation and visualisation.2003 - 2009Responsibility for the development of the global portfolio of consumer segmentations and consumer data products within Experian Marketing Services, managing a team of data consultants and analysts.This product portfolio included consumer segmentations in 30 countries, with large development projects in the UK, US, Brazil, Japan, Hong Kong, Australia, France and Germany. Also the design and creation of data products covering consumer demographics, financial indicators, consumer behaviour, attitudes, purchasing propensities, channel preferences, digital behaviour and CO2 emissions.

Providing analytical expertise and technical sales support in the use of consumer data and segmentations for marketing purposes.