Fiona Chan, Mba Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Built a strategic marketing roadmap to drive revenue, brand and digital user engagement in both SMBs and Enterprise segments• Led the CRM migration project from Hubpsot to Pardot and went from scoping to launch in 45 days • Spearheaded the launch of a robust E2E customer lifecycle marketing program for onboarding, active, trending inactive and churned customers to increase revenue and customer satisfaction • Created marketing processes and workflows in Hubspot, Pardot and Salesforce, including lead scoring and attribution models to increase internal efficiency and revenue• Developed, measured and adjusted marketing OKRs to align with company objectives, while ensuring timely reporting to executive team

Toronto, Canada Area

• Launched the first ever digital Merchant acquisition global strategy for 12 countries• Managed stakeholder expectations across 10+ business teams to accurately portray their needs to our tech partners and drive successful execution• Developed the reporting strategy and dashboards across multiple platforms to ensure senior management visibility• Created and documented marketing and sales processes to increase and improve Acquisition team opportunity pipeline• Managed budget and relationships across external agencies. vendors and internal teams to drive campaign development and execution• Recipient of the President's Club Achievement Award for outstanding performance

Toronto, Canada Area

• Developed the customer communications plan across offline and online channels to increase Merchant engagement• Collaborated with centralized Marketing Operations team to create, test and train on campaign execution best practices• Partnered with Brand, Communications and PR teams to create strategies to drive further engagement with customers• Launched digital capabilities to decrease Service Level Agreements by 70% and merchant dissatisfaction by 60%

Toronto, Ontario, Canada

• Developed the Merchant Communications Charter to ensure a best-in-class experience across all lifecycles and channels• Provided strategic recommendations for cross functional teams on the optimal communication channels for all new and existing merchant programs• Managed all incoming merchant communication requests to ensure programs were launched on time and on budget

Mississauga, On

• Developed strategic marketing programs and processes including a channel strategy with a strong focus on highly effective lead generation• Defined and implemented multiple global marketing campaigns with senior management • Develop monthly campaign and lead generation dashboards for senior management to determine ROI and made recommendations on future optimization opportunities• Collaborated with product and corporate marketing to create campaign collateral and content across multiple channels for lead generation and brand awareness efforts • Implemented, managed and integrated global Marketing Automation Platform (including lead scoring and nurturing programs) to ensure seamless operations with lead generation process and company CRM• Managed global marketing budget to ensure proper fund allocations and 20X ROI on campaigns• Led and inspired a global field marketing team to partner closely with sales to exceed revenue goals

Markham, On

• Developed and managed Channel Partner Programs to assist all partners/resellers on increasing product awareness and revenue from their end clients • Assisted VP, Marketing & Products with the management of the Product Launch Committee • Managed all company events including participation in tradeshows, CAB, Annual Client Conferences, Industry & Executive Focus Forums to ensure at least 95% of expected attendees are present • Implemented an improved Customer Satisfaction Survey to increase customer participation by 25% and Net Promoter Score by 36%, over achieving target by 150%• Spearheaded the marketing component of the legacy CRM migration to Salesforce.com to ensure all marketing leads, opportunities, forms and workflows were captured for minimal business impact• Implemented and managed company wide Marketing Automation Platform to ensure full support of marketing and lead generation processes• Oversaw the design, creation and execution process on the new company website to ensure content was relevant, all leads were captured and website was SEO friendly• Created and managed the entire production process for all company web, print and media collateral including brochures, whitepapers and value added content • Created all company press releases and ensured content was syndicated properly to all channels

Markham, On

• Produced company newsletters, company announcements and external and internal communication pieces • Worked with Sales team to execute logistics for various national and international tradeshows to maximize ROI• Led the company in its rebranding efforts from Interprise Solutions to Doxim Inc. and ensured all collateral, logos, communications and web site content reflected the new company brand • Provided full marketing support (i.e. copy creation, approval and promotional deployment) to Impress Digital Corporation, a subsidiary of Doxim Inc. • Created, tracked, analyzed and provided reports for post project implementation surveys and other reports as required by the sales and management team to increase customer satisfaction and transparency• Performed administrative duties such as preparing and monitoring the annual marketing and events budget, marketing inventory and booking company business travel

• Developed company vision and roadmap , including plans and supporting financial investments • Planned project and critical path development, resource management and scheduling of all ICONIQ X fashion exhibits and runway shows• Selected, developed and inspired retail customer representative teams towards common sales goals• Oversaw marketing research, budget, planning and deployment of company website and viral online marketing campaigns utilizing SEO, content management, social marketing, resulting in a 50% increase in website impressions and 30% sales in 3 months

• Collaborated with team members and external vendors to develop and communicate various incentives and motivational programs to encourage retailers to exceed monthly targets• Acted as liaison between the Operations Department and all 1700 retailers across Canada• Created and facilitated the entire process of publishing monthly and quarterly newsletters, fliers and the annual Petro-Canada President’s Awards Brochure through working closely with senior management• Analyzed and forecasted monthly target trends to determine if adjustments were necessary • Coordinated the training process for all retailers that were new to the Brinks Compusafe Program

• Maintained an organized and efficient mail system for processing incoming invoices• Processed invoices for payment in a timely and efficient manner• Audited daily processed invoices to ensure information was up-to-date and accurate• Assisted Accounts Payable Manager in various challenging projects such as: drafting and implementation of the Procedural Manual, analysis and presentation of Imprest Funds Account, organized and completed the Master List Utilities File

• Recommended company products to a number of clients to meet their business needs• Solved daily problems in a fast paced and challenging work environment• Communicated with customers on the phone as well as face-to-face to exceed client expectations

Masters Of Business Administratration, Marketing & Strategy

Bba, Marketing

Activities and Societies: MESA, Coop Student Association, Canadian Asian Student Society