Key Clients: Nespresso (Creative) and WE.UBS (Tech Solutions)

Employer Branding | Project Management | Communications• Via Optimum• Localised the strategy for Google’s employment brand• Rebranded and managed Google’s WeChat account: 
Curated 11 posts (>10k views in average) and 2 videos (>30k views). Strategically achieved global KPI on follower growth within 5 months (>5% YoY), boosting 1.8x CTR and up to 3x application volume• Managed agency and delivered multiple branding initiatives, i.e. branding event at Google Developer Summit, Employment Branding Photoshoot and a new program to hire People with Disability

Diversity & Inclusion | Employer Branding | Project Management | Channel Marketing• Planned, managed and executed 11 events across Greater China in 10 months to attract diversity talents• Established a channel strategy to optimize the acquisition and engagement of talent pool. Generated over 50 hires in 3 months during peak season**25% in APAC Recruitment Marketing Team**Media | Growth Marketing• Partnered with agencies to plan, execute and review the media in North Asia market based on market research• Developed insights from the data of job boards and media performance to optimize the media strategies

Sourcing | People Analytics• Via Fesco Adecco• Handled high-volume hiring across APAC • Project lead of Changsha New Store Opening and generated up to 5 offers per week• Led a team of 11 in HR analytics and generated dashboards for quarterly-based hiring review