Partner Scalable Programs - SMB Segment for AMER (US/Canada/LATAM)

•Planned and executed strategic market launch for new wearable fitness technology product•Built a Kickstarter campaign and drove over 2K site visits within 72hours. Raised 3K dollars within a week•Identified market niche based on competitive analysis, qualitative and quantitative customer feedback•Designed focus groups and online surveys (Qualtrics), capturing key business insights from target customers•Conducted precise B2C sales forecasts based on SPSS analysis including cross-tabs, Chi-Square, t-test•Showcased beta product to potential users at Seattle-area events; successfully generated 150+ leads

•Liaison between Microsoft community and Inspur’s team through which requirements flow•Partnered with the project owner to document an in-develop stage program’s vision and its scope•Collaborated with project stakeholders to negotiate priorities and to resolve conflicts by using MS Project•Present Inspur’s capabilities and core of competence in graphical forms that augment textual representations in natural language

•Led marketing strategy for fast-growing Redmond office of large global software / tech outsourcing firm•Designed optimal customer solutions based on outsourcing industry research, pricing and sales analysis•Built B2B outreach targeted to different consumer demographics and psychographics•Created reports and collateral highlighting value proposition and unique marketplace positioning