Fiona Curtin

Fiona Curtin Email and Phone Number

Marketing Director HEINEKEN @ The HEINEKEN Company
Fiona Curtin's Location
Dublin, County Dublin, Ireland, Ireland
Fiona Curtin's Contact Details

Fiona Curtin personal email

n/a

Fiona Curtin phone numbers

About Fiona Curtin

Accomplished senior marketing executive with excellent professional track record in strategic positions in marketing, business development and innovation. Proven ability to spearhead marketing, branding, business, comms, product development and innovation projects across diverse sectors. Extensive expertise in facilitating and leading cross-functional teams in business-to-business (B2B) and business-to-consumer (B2C) projects.Creative and successful strategic planner, brand creator and innovator. Decision maker with a strong brand & commercial focus.Experienced Board Director.

Fiona Curtin's Current Company Details
The HEINEKEN Company

The Heineken Company

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Marketing Director HEINEKEN
Fiona Curtin Work Experience Details
  • The Heineken Company
    Marketing Director
    The Heineken Company Nov 2023 - Present
    Amsterdam, Nl
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  • The Shona Project
    Board Member
    The Shona Project Dec 2022 - Present
    Waterford, Ie
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  • The Festival Of Curiosity
    Volunteer Board Member
    The Festival Of Curiosity Dec 2017 - Jan 2024
    Board Volunteer with Festival
    View
  • Mark Anthony Group
    (Interim) Global Head Of Experiential - White Claw
    Mark Anthony Group Jul 2023 - Nov 2023
    Vancouver, British Columbia, Ca
    Mark Anthony is creating and developing a diverse portfolio of category defining brands across ready to drink and premium craft spirits. I’m leading the experiential workstream focussing on culture, experience, advocacy and some interesting projects on the White Claw brand.
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  • Pernod Ricard
    Global Planning & Communications Director - Jameson @ Irish Distillers
    Pernod Ricard Apr 2018 - Jun 2023
    Paris, Ile-De-France, Fr
    Strategic brand planning and comms. Design & deliver omnichannel communications assets for over 60 markets selling Jameson around the world. Key member of global marketing team accelerating Jameson brand value across key markets. Partnered on digital transformation and sustainability strategic projects.
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  • The Heineken Company
    Global Marketing & Business Development Director - Cider
    The Heineken Company Jan 2017 - Apr 2018
    Amsterdam, Nl
    It's Cider Time; shaping & delivering great assets (communications & innovations) to fuel OpCos market penetration & growth for cider.
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  • The Heineken Company
    Head Of Innovation
    The Heineken Company Apr 2014 - Jan 2017
    Amsterdam, Nl
    #BeBold #followthefoxOrchard Thieves Mrs. Fox. Created and launched AdFx Grand Prix winning brand, Orchard Thieves.Alongside a great team in HEINEKEN, together with amazing agencies; MCCP, Rothco, Dynamo, Thinkhouse, Starcom and Modern Green, managed to turn Ireland's head in 2015 with new Cider for a new generation and create Ireland's first 'thieveable' ad and through the line campaign. 13% share of cider achieved within 18 months. Also developed innovation strategy & funnel to future proof our business in LAD with over 8% innovation rate.
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  • Boardmatch Ireland
    Volunteer Boardmember
    Boardmatch Ireland Jan 2007 - Dec 2014
    Dublin 2, Ie
    Board member.
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  • Irish Distillers
    Global Marketing Manager - Innovation
    Irish Distillers Apr 2012 - Apr 2014
    Ballsbridge, Dublin, Ie
    Launched Zaconey, Revamped PADDY whiskey & launched flavours. Together with a great team in the distillery, developed the Jameson & Powers Innovation funnel, resulting in Powers John's Lane; Three Swallows & Jameson Bitters & Caskmates.
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  • Advertising Association Of Ireland
    President
    Advertising Association Of Ireland Jan 2010 - Mar 2013
    Led team to deliver 60th anniversary year programme. Introduced AAI toolkit with leading industry speakers. Championed key issues for marketer community including online tracking; ROI, digital spends & creativity.
  • Aib
    Head Of Advertising & Brand
    Aib Oct 2006 - Mar 2012
    Molesworth Street , Dublin 2, Ie
    Led excellent team of marketers to deliver customer first programme. Introduced Social media and managed full retail & corporate marketing programmes, including mobile banking & HICA launch. Manager of sponsorship campaigns across GAA, rugby & golf including Ryder Cup & Solheim campaigns. NPS & equity significantly ahead of competitors. Biggest growth in new mortgage & deposit business & highest sponsorship closeness scores.
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  • C&C Group
    Marketing Manager
    C&C Group Oct 2003 - Oct 2006
    Glasgow, Scotland, Gb
    Launched Club Energise with GPA; revamped Club soft drinks & Miwadi and delivered over 50% growth in convenience through thought leadership in category management lead by Ballgowan. Over 20% share of sports drinks in one year.
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  • Heineken Ireland
    Senior Brand Manager - Coors Light
    Heineken Ireland Nov 2001 - Oct 2003
    Launched Coors Light on draught. Drove over 50% brand growth in 3 years. No 1 bottled beer.
  • Heineken Ireland
    Senior Brand Manager - Murphy'S
    Heineken Ireland Jan 2000 - Sep 2001
    Developed award winning advertising ' in Cork we always drink Murphy's'; refocused on heartland opportunity. Led local sponsorship across comedy, golf & film.
  • Heineken
    Regional Marketing Manager - Germany
    Heineken Oct 1991 - Dec 1999
    Amsterdam, Nl
    Set up distribution & key account network; developed trade marketing function & managed team of ten brand ambassadors.
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Fiona Curtin Skills

Brand Management Strategy Marketing Communications Marketing Strategy Marketing Advertising Customer Insight Social Media Marketing Management Digital Marketing Brand Development Marketing Management Market Research Integrated Marketing Fmcg Online Advertising Social Media Sponsorship Product Development Business Development New Business Development B2b Email Marketing Fast Moving Consumer Goods Digital Strategy Online Marketing Marketing Research Leadership Cross Functional Team Leadership International Marketing Business Strategy Strategic Planning Product Innovation Media Planning Business Planning Business To Business Internal Communications Strategic Communications Innovation Development Event Management

Fiona Curtin Education Details

  • University College Dublin
    University College Dublin
    Creativity
  • Institute Of Directors (Iod)
    Institute Of Directors (Iod)
    Chartered Director
  • Coach Institute
    Coach Institute
    Business & Executive Coaching
  • University College Dublin
    University College Dublin
    And Related Support Services
  • Humboldt-Universität Zu Berlin
    Humboldt-Universität Zu Berlin
    Betriebswirtschaft (Business Studies)
  • The Open University
    The Open University
    Marketing
  • University College Cork
    University College Cork
    French & German
  • Coursera
    Coursera
    Design Thinking

Frequently Asked Questions about Fiona Curtin

What company does Fiona Curtin work for?

Fiona Curtin works for The Heineken Company

What is Fiona Curtin's role at the current company?

Fiona Curtin's current role is Marketing Director HEINEKEN.

What is Fiona Curtin's email address?

Fiona Curtin's email address is fiona.e.curtin@aib.ie

What is Fiona Curtin's direct phone number?

Fiona Curtin's direct phone number is +31 20 523*****

What schools did Fiona Curtin attend?

Fiona Curtin attended University College Dublin, Institute Of Directors (Iod), Coach Institute, University College Dublin, Humboldt-Universität Zu Berlin, The Open University, University College Cork, Coursera.

What are some of Fiona Curtin's interests?

Fiona Curtin has interest in Innovation, New Technology, Volunteer Work, Travelling, Fundraising, Strategy.

What skills is Fiona Curtin known for?

Fiona Curtin has skills like Brand Management, Strategy, Marketing Communications, Marketing Strategy, Marketing, Advertising, Customer Insight, Social Media Marketing, Management, Digital Marketing, Brand Development, Marketing Management.

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