Fiona Cutter Email & Phone Number

Melbourne, Vic, Au

Australia

Meli is the new name for Bethany and BCYF. Together, Meli has more than 300 years of experience supporting our community.Meli, inspired by the Latin word “meliorism” means “the belief that the world can be made better through human effort”. I know that for certain, this is essentially the very reason every person who works at Meli, does what they do. I take great pride in our new name and brand, having led this project with our CEO and a Board elected Steering Group, and as an… Show more Meli is the new name for Bethany and BCYF. Together, Meli has more than 300 years of experience supporting our community.Meli, inspired by the Latin word “meliorism” means “the belief that the world can be made better through human effort”. I know that for certain, this is essentially the very reason every person who works at Meli, does what they do. I take great pride in our new name and brand, having led this project with our CEO and a Board elected Steering Group, and as an organisation, we are so looking forward to what our future looks ahead, as we work together to help strengthen the community we live and work in. Show less

Benefit Geelong is a not-for-profit organisation dedicated to helping Greater Geelong’s communities by providing donations and grants, connections and advocacy for community groups and projects that enhance the lives of local residents. We're funded via a sustainable income stream based on business generated at Bendigo Bank. As a Committee member, I aim to build and optimise Benefit Geelong’s brand impact and engagement strategy.

Geelong, Victoria, Australia

For more than 150 years, Bethany Group have been providing a range of community support and educational services to young people, families and individuals in the Barwon and South West Victorian community. I am leading a small, dynamic team to develop and enhance Bethany's brand strategy and messaging, strengthen and deepen our supporter base and re-invigorate our community engagement and events strategy.

Melbourne, Australia

Small Business Victoria supports more than 570,000 small business owners in Victoria to start, operate and grow their businesses. I managed one of the Department’s largest marketing campaigns, Small Business Festival Victoria, responsible for programming more than 400 events in the month of August - designed to build capacity and capability in the small business community. In building the 2018 program I introduced a more inclusive focus, providing resources for Aboriginal and migrant… Show more Small Business Victoria supports more than 570,000 small business owners in Victoria to start, operate and grow their businesses. I managed one of the Department’s largest marketing campaigns, Small Business Festival Victoria, responsible for programming more than 400 events in the month of August - designed to build capacity and capability in the small business community. In building the 2018 program I introduced a more inclusive focus, providing resources for Aboriginal and migrant businesses, as well as introducing events promoting inclusiveness and social enterprise. I also managed the key partnerships with SBS's Small Business Secrets, CommBank Innovation Labs, Australia Post's Growing Global and Regional Roadshow, Business Chicks Expo and Flying Solo LIVE - who collectively with the Victorian Government and more than 150 event hosts from around Victoria, created the 2018 Small Business Festival program. Show less

Melbourne, Australia

NAB's partnerships with with brands such as the AFL, Australian Masters, FFA, Australian Open and Live Nation have seen me lead a team of event and marketing experts to develop and implement a strategic engagement calendar of brand experiences designed to build stronger relationships and advocacy with NAB’s premium C-Suite, Business Bank and small business customers. The role required extensive stakeholder management externally with key partners, agencies, and also internally with NAB's… Show more NAB's partnerships with with brands such as the AFL, Australian Masters, FFA, Australian Open and Live Nation have seen me lead a team of event and marketing experts to develop and implement a strategic engagement calendar of brand experiences designed to build stronger relationships and advocacy with NAB’s premium C-Suite, Business Bank and small business customers. The role required extensive stakeholder management externally with key partners, agencies, and also internally with NAB's executive management teams. The role also saw me manage onboarding Live Nation as a new live performance partner, and lead NAB's AFL social media campaign for two years. With a considerable interest in corporate responsibility, I have also actively pursued opportunities to create innovative experiences in relation to these programs, in particular in relation to NAB's indigenous and education partnerships and programs. Show less

Melbourne, Australia

NAB’s Sponsorship, Community and Corporate Responsibility team managed partnerships with AFL, The Australian Ballet, Sydney Opera House, MSO, Ovarian Cancer Research Foundation and Alannah & Madeline Foundation. I managed a team of event specialists to activate NAB’s 150th birthday celebrations, leveraging these partnerships to create a suite of creative and engaging experiences for customers as well as driving loyalty through executing events related to NAB’s Reconciliation Action Plan and… Show more NAB’s Sponsorship, Community and Corporate Responsibility team managed partnerships with AFL, The Australian Ballet, Sydney Opera House, MSO, Ovarian Cancer Research Foundation and Alannah & Madeline Foundation. I managed a team of event specialists to activate NAB’s 150th birthday celebrations, leveraging these partnerships to create a suite of creative and engaging experiences for customers as well as driving loyalty through executing events related to NAB’s Reconciliation Action Plan and NAB Schools First community programs. Show less

Melbourne, Australia

Directed a highly driven project team to deliver one of the City of Melbourne’s signature events, Melbourne Spring Fashion Week. I programmed and managed the event from a contracted, externally run festival, to a fully functional in-house produced $2M annual festival. This week long festival included more than 100 retail & fashion events, exhibitions and runway shows, attracting 10,000+ Melburnians into the city.In addition to MSFW, I also produced events for the City's Major Events… Show more Directed a highly driven project team to deliver one of the City of Melbourne’s signature events, Melbourne Spring Fashion Week. I programmed and managed the event from a contracted, externally run festival, to a fully functional in-house produced $2M annual festival. This week long festival included more than 100 retail & fashion events, exhibitions and runway shows, attracting 10,000+ Melburnians into the city.In addition to MSFW, I also produced events for the City's Major Events Program. This included the 2006 Volvo Ocean Race, Australian Grand Prix and 2006 Commonwealth Games. I also leveraged CoM's triennial sponsorships with Melbourne Fashion Festival, Melbourne Food & Wine Festival, plus a number of cultural and indigenous events through the City of Melbourne arts grants program. Show less

Melbourne, Australia

Copyrights and Licensing Works combined formed one of the largest licensing agents in Australia, with management of iconic brands such as Peter Rabbit, Spot, Paddington Bear along with Ford and Jim Beam. I developed and delivered the marketing and PR strategies and plans, including producing a number of high profile events (Melbourne Flower & Garden Show Award Winning Gardens 2002 & 2003, ABC Events, City of Melbourne), productions and retail installations to further enhance the profile of the… Show more Copyrights and Licensing Works combined formed one of the largest licensing agents in Australia, with management of iconic brands such as Peter Rabbit, Spot, Paddington Bear along with Ford and Jim Beam. I developed and delivered the marketing and PR strategies and plans, including producing a number of high profile events (Melbourne Flower & Garden Show Award Winning Gardens 2002 & 2003, ABC Events, City of Melbourne), productions and retail installations to further enhance the profile of the licensed characters/brands in Australia and NZ. Show less

Melbourne

3RRR is Australia’s largest independent community broadcaster with more than 11,000 subscribers. My role as Marketing and Promotions Executive included strategic planning for the station's bi-yearly fundraising campaign, sourcing more than $25,000 in prizes and training over 150 volunteers. I also worked with Roy Morgan Research to develop listener profiles and the compilation of an external marketing document, which was further used to implement marketing, subscriber and programming… Show more 3RRR is Australia’s largest independent community broadcaster with more than 11,000 subscribers. My role as Marketing and Promotions Executive included strategic planning for the station's bi-yearly fundraising campaign, sourcing more than $25,000 in prizes and training over 150 volunteers. I also worked with Roy Morgan Research to develop listener profiles and the compilation of an external marketing document, which was further used to implement marketing, subscriber and programming strategies. Show less

Bachelor Of Business, Honours

Bachelor Of Business, Marketing

Associate Diploma, Business (Advertising)