Fiona Dai Email & Phone Number

Durham, Nc, Us

Durham, Nc, Us

Arlington, Virginia, Us

- Establish standard methodologies for campaign building, list segmentation, tagging, and lead outreach. Create detailed documentations and templates with structural workflow based on marketing and business development objectives. - Configure the required fields, lists, and rules in Salesforce and Pardot to enable campaign tracking. Set up the linkage between both tools to ensure the accuracy of the campaign data.- Create weekly, monthly, quarterly, and annual marketing reports by collecting, analyzing data from different sources including Salesforce, Pardot, Google Analytics, Google Ads, Sprout Social, Outreach.io, Google Search Console, LinkedIn campaign manager, and Facebook Ad Manager. Responsible for transforming data into actionable insights and translating conceptual initiatives into detailed marketing operating plans.- Establish marketing KPIs in line with the corporate annual objectives and priorities to measure the progress towards the goals of each marketing channel and activity and make adjustments to the strategy accordingly. - Responsible for the company’s lead management: developed ideas for lead generation, tracked lead activities, analyzed behavior, and defined lead qualifying processes to ensure timely distribution of marketing qualified leads (MQLs).- Develop conversational marketing strategies to increase lead generation; establish and configure the workflow for the company’s new chatbot, Drift, increased the number of opportunities created per month by 5%.- Lead the company’s channel marketing program. Establish relationships with partners to co-create content and co-host webinars to increase brand awareness and strengthen lead generation.

Arlington, Virginia, Us

- Developed B2B demand generation strategies for the company’s priority services, sectors, verticals, and accounts. Built engagement campaigns targeting priority accounts and optimize monthly according to the performance data.- Customized reports and dashboards in CRM to provide the team with better visibility of marketing performance.- Optimized SEO for both internal and external projects. Conducted keyword research, implemented accurate meta tags, established SEO guidelines, and created high-value original content to improve website visibility; boosted traffic by 10% and increased web form conversion by 40% for the company’s website.- Defined segmentation strategies for clients in different locations, industries, job functions, and client interests.- Managed the company’s pay-per-click advertisements. Design campaigns and optimize web content to drive traffic and increase brand awareness.- Researched and established competitive analysis and market analysis for the senior management team. Provided recommendations and actionable steps for strategic planning.- Responsible for the editorial calendar for managing annual content, conferences, and webinars. Research and establish competitive analysis and market analysis for the senior management team. Provide recommendations and actionable steps for strategic planning.

Arlington, Virginia, Us

- Implemented marketing automation platform, Pardot, to run marketing nurturing programs. Planned and initiated general nurturing, long and short term re-engagement, four up-sell and three service-specific drip programs that resulted in an increase in company sales.- Queried Salesforce’s data.com business contact databases to ensure data quality for all existing contacts which improved the quality and return on existing and new prospect data.- Analyzed and constructed weekly, monthly, quarterly, and yearly marketing ROI reports with quantitative and qualitative data and made recommendations to senior leadership on how to track the effectiveness of marketing campaigns and future strategic planning. - Streamlined marketing qualified lead (MQL) processes by establishing scoring and grading criteria and threshold automation rules to increase the efficiency of the sales team.- Set up Pardot automation rules, segmenting lists and campaigns to facilitate the assigning of prospects.- Performed lead outreach with white paper and other marketing content materials for prospect nurturing.- Assigned tasks through SFDC to Account Managers and tracked the status of each tasks to increase the effectiveness of outreach process and identify qualified prospective customers. - Conducted competitor analysis for company’s online presence and provided implementable recommendations for performance improvement in customer profiling and lead capture.

左營區, Tw

左營區, Tw

Master Of Business Administration (M.B.A.), B2B Marketing; Enterprise Engineering

Bachelor’S Degree, Visual Communication Design