• Event Management - responsible for planning and managing client events, lunch and learns, corporate lunches, trade shows, exhibitions, roadshows, industry sponsorship events, product launches, marketing leadership team meetings and marketing team offsite meetings.• Digital Marketing - content sourcing and creation for Bayer website, copywriting, editing, uploading videos and podcasts, assisting with social media and digital campaigns.• BTL campaigns - eDMs, promotional activities, competition administration and delivery.• Internal communications - managed regular comms to wider business and worked with corporate communications team to provide regular marketing updates via internal channels.• CRM campaign support - content facilitation, data cleansing and managed work-flow and approvals process.• Management of external advertising agencies with development and execution of marketing campaigns and branding activities.• Managed marketing collateral projects - content collection, production and printing/distribution to sales teams and inventory management of collateral.• Design and creation of templates, brochures, flyers, exhibition and tradeshow signage, and merchandising to drive efficiencies and cost benefits across customer channels.

• B2B Marketing & Branding activities with dealers/distributors – proactively supported dealer/distributor network in Italy & MED (Greece, Cyprus, Israel) with marketing collateral and co-sponsorship of dealer events.• Exhibitions– managed and oversaw all elements of exhibitions planning.• Customer events – planned and executed local and international dealer/client events and organised international Sandvik Group events with Global MarCom network.• Created customer surveys to evaluate and record ROI for events and exhibitions, response recorded in internal CRM and reported to Business Area Manager and Sales team.• Responsible for collecting market data and evaluating information from diverse market sources. Analysing qualitative & quantitative information to support Sales team and review new and existing marketing and/or sales strategies.• Digital/Social media- updated local internet pages on Sandvik Mining and Construction website (Europe), created content for company intranet/internet, Facebook, Twitter, YouTube.• Advertising – planned, scheduled and evaluated local publications for insertion potential, liaised with central marketing teams to develop ads based on guidelines, negotiated with local publications on best insertion prices, evaluated effectiveness of ad.• Press Relations – liaised with local trade press, developed articles, case studies for insertion, encouraged customer-led PR efforts, liaised with Global MarCom Manager on current articles to promote further international use.• Mailings/brochures/catalogues/customer magazines/promotional material– oversaw production and creation of all marketing collateral, organised and coordinated distribution to internal/external key stakeholders.• Reported on all marketing activity at weekly sales meetings and ensured that all activity fit within annual marketing budget.

• Coordinated marketing collateral and activities with toy licensing team, and acted as principal contact for licensees.• Implementation of promotional activities with various divisions at Disney and licensees. • Managed marketing projects and incentives for toy product range communicated via Disney publications/internet site.• Managed requests, extrapolation of data and analysis of trimester forecast royalties using SAP software.