As the Marketing & Communications Manager (Events) at Guildhall School of Music & Drama, I lead the development and execution of innovative marketing campaigns that promote the School’s performance and live events programmes.I have worked in this role at Guildhall School since early 2019, with two breaks: maternity leave (Sept 2021-2022) and more recently a year in a part-time role as Marketing Manager at another company, which allowed me to gain additional experience and skills, and also spend more time with my family.My role as Events Marketing & Communications Manager involves managing a range of activities, from overseeing the production of events marketing materials and collaborating with the School's media relations agency, to coordinating ticketing arrangements through the Barbican Box Office. I work closely with internal teams, such as Development and Barbican marketing, to ensure cohesive communication strategies relating to the School's public events, while also engaging in audience development and analysis to maximise event attendance. Additionally, I supervise the Marketing & Communications Coordinator and contribute to strategic initiatives, ensuring all event promotion aligns with the School's brand and values.

The Strings Club is an award-winning childcare and music education company for children aged 4-11. My part-time role centred on developing, delivering and evaluating the company's marketing, content, and communications strategy.Key responsibilities included:• Creating campaigns to grow, diversify and engage audiences for The Strings Club’s range of programmes.• Using Mailchimp to create and send engaging weekly e-newsletters to subscribers.• Managing targeted communications to hundreds of parents before, during and after Holiday Camps.• Devising content for social media platforms and the blog pages of The Strings Club’s website.• Updating external listings, sourcing and securing relevant advertorial and editorial opportunities.• Overseeing the delivery of professional photography and videography for promotional use.

At Guildhall School of Music & Drama, a vibrant, international community of young musicians, actors and production artists in the heart of the City of London, my key responsibilities include:• Developing, implementing and evaluating innovative and creative marketing campaigns to promote the School’s performance and live events programme (more than 500 events per year).• Collaborating with the in-house designer to create all event marketing materials – printed and digital.• Leading on the marketing of online broadcasts and evaluating their reach, particularly during the pandemic.• Working with the School's media relations agency to secure press coverage for events; organising professional photography of events.• Managing ticketing arrangements for all Guildhall School events via the Barbican Box Office.• Interviewing visiting artists, professors and students on a regular basis for website and programme features.• Assisting with creating communications for Guildhall Members regarding their priority booking and exclusive events access.• Monitoring and analysing performance sales and audience data; undertaking audience development research.• Line managing the Marketing & Communications Co-ordinator.

I was Marketing Manager for the Academy of St Martin in the Fields, one of the world’s premier chamber orchestras. Key responsibilities included: • Devising effective annual and seasonal marketing strategies, in conjunction with the Chief Executive.• Creating and publishing content for the Academy’s website, event listings and social media.• Overseeing the creation of podcasts and promotional videos, and organising professional photoshoots.• Leading on the design and production of all print and digital materials, ensuring consistency of brand identity.• Managing marketing campaigns for all self-promoted concerts, and the ticketing of all London concerts.• Collaborating with the Academy’s Development team on supporter communications and fundraising events.• Working with the orchestra's media relations agency to achieve press coverage; occasionally accompanying players to media engagements.

In this position at the Royal College of Music I led on all aspects of event marketing, from campaign strategy to implementation. I was promoted from the position of Communications Assistant in 2014. Responsibilities included:• Leading on the promotion of all RCM events to target audience sectors across a wide range of media.• Promoting RCM events internally to staff and students, creating the weekly 'what's on' leaflet and e-bulletin.• Composing marketing copy and working with designers to produce printed and digital marketing materials.• Implementing direct mail and e-mail campaigns, and managing the RCM's social media.• Writing website news items and assisting with the creation of press releases.• Managing filming requests and arranging official photography of RCM events.• Working regularly at the RCM Box Office, deputising for the Box Office Supervisor when required.

Working for Oxford’s professional symphony orchestra gave me a great amount of experience in the field of arts marketing. My responsibilities included: • Devising and implementing marketing campaigns to develop audiences in Oxford and other cities.• Writing copy for, assisting with the design of, proofing and distributing all printed publicity materials.• Creating e-newsletters, social media posts, website content, and press releases (with a PR consultant).• Liaising with venues on marketing for the orchestra’s ‘on tour’ concerts, and undertaking box office duties.

My first role upon graduating from university allowed me to play a key part in the development of the Royal Academy of Music’s new Alumni Network, and to develop my knowledge of marketing and fundraising in music and higher education. My responsibilities included:• Assisting with publicising this new network to Academy alumni; maintaining membership records.• Organising and marketing events: producing print, sending mailouts, and creating website listings.• Being part of a small team hosting exclusive alumni events, many involving high-profile graduates.• Acting as a PA to the Head of Alumni Development, with tasks including agenda production and minute taking.

While still at university I undertook a 3-month internship with Classical Opera (now The Mozartists), which gave me a great introduction into the professional world of arts marketing and PR. Experience gained included writing press releases, adverts and website content, implementing mailouts, assisting with the organisation of events, general office administration and database maintenance.