Brand Development And Marketing Head
Current- Analyzes brand positioning and consumer insights- Shapes and communicates brand vision and mission- Translates brand elements into plans and go-to-market strategies- Manages a team of marketing people working on brand initiatives- Leads creative development to motivate the target audience to “take action”- Measure and report performance of all marketing campaigns, and assess ROI and KPIs- Align client staff around the brand’s direction, choices, and tactics- Develops overall brand strategyMARKETING- Establishes performance specifications, cost and price parameters, market applications and sales estimates- Measures and reports performance of all marketing campaigns, and assess ROI and KPIs- Monitors market trends, research consumer markets and competitors’ activities- Oversees new and ongoing marketing and advertising activities- Monitors product distribution and consumer reactions- SEO, SEM, PPC, SMM- Devise innovative growth strategies