- Analyzes brand positioning and consumer insights- Shapes and communicates brand vision and mission- Translates brand elements into plans and go-to-market strategies- Manages a team of marketing people working on brand initiatives- Leads creative development to motivate the target audience to “take action”- Measure and report performance of all marketing campaigns, and assess ROI and KPIs- Align client staff around the brand’s direction, choices, and tactics- Develops overall brand strategyMARKETING- Establishes performance specifications, cost and price parameters, market applications and sales estimates- Measures and reports performance of all marketing campaigns, and assess ROI and KPIs- Monitors market trends, research consumer markets and competitors’ activities- Oversees new and ongoing marketing and advertising activities- Monitors product distribution and consumer reactions- SEO, SEM, PPC, SMM- Devise innovative growth strategies

- Studies design briefs and determines requirements- Schedules projects and defines budget constraints- Conceptualizes visuals based on requirements- Prepares rough drafts and presents ideas- Develops illustrations, logos and other designs using Adobe Photoshop, Adobe Illustrator, Affinity Designer or by hand- Uses appropriate colors and layouts for each graphic- Works with copywriters and other team members to produce final design- Tests graphics across various media- Amends designs after feedback- Ensures final graphics and layouts are visually appealing and on-brand

-On-page and Off-page SEO-Copywrites/Optimises blog content and web copies-Reviews and analyzes sites for areas that can be improved and optimized-Generates search ranking report based on the client's targeted keywords/ any new keywords that the client wants to target based on recommendations-Prepares detailed marketing strategy reports-Identifies powerful keywords to drive the most valuable traffic-Writes powerful calls-to-action to convert visitors-Analyzes keywords and SEO techniques used by competitors-Google AdWords, Google Analytics, Google Search Console, Email Marketing, Social Media Marketing, Google Adsense-Facebook Ads- Social Media Management-Youtube Video Optimisation-Manages and Delegates Tasks to the Marketing team

- leads and delegates responsibilities to team members, ensuring daily, weekly, and monthly goals are met- plans and maintains work systems and procedures that enable and encourage the optimum performance of the organisation- monitors overall search engine performance for SEO campaigns, reports on search metrics, including trend analysis- provides support for search engine optimisation recommendations- optimises copy and landing pages for SEO [copywriting, META data, keyword research, internal links]- presents marketing strategy and recommendations to clients- creates content for social media and website- assists in graphic design and video content tasks [web design, social media content, various ads]- implements backlinking strategy and email marketing strategy- creates reports and insights for clients

- manage high volume of accounts ; build and maintain client relationships- Present campaign analysis and recommendations to clients- Train best pactrices and set expectations based on company and industry-wide standards- Understand client goals and strategize action plans to best fulfill client needs- Report campaign performance and ensure client expectations are met or exceeded- Support sales efforts to directly impact revenue- Generate campaign reports for analytics- Train new employees for Media Strategy and Reporting and on-boarding Campaign Management associates

- Link prospecting (gathering of links) for potential blog partners to post an article for an assigned campaign- Reaching out to blog owners thru email. Coordinating and discussing with them the possibility of posting content on their website/blog and conducting follows up if necessary.- Researching industry-related topics to the client. - Creating an article outline for writers. - Qualifying websites for potential link opportunities - Developing and executing a strategy to acquire backlinks that will positively impact organic search visibility - Conducting keyword research and selection for SEO projects based on client needs - Coordinating with content providers to consistently deliver SEO content-related outputs

Communicate with customers to arrange times for shipments to be picked up and schedule deliveries by creating a pre-determined route and make numerous changes to this route throughout the day as dictated by customer requests and shipment arrangements.- Act as a communication liaison through the two-way truck radio system and answer incoming phone calls from drivers on the road and monitor any sudden route changes or road construction issues and work with drivers to establish new routes for timely deliveries- Maintain records of dispatched calls, driver routes, delivery and pickup times, and truck repairs and maintenance and logging customer shipping schedules and complaints and maintain details of route changes.- generating freight bills and invoices