Fiona Diack Ma (Hons), Mcim, Chartered Marketer Email & Phone Number

I teach Mat, Reformer, Tower and studio Pilates in and around Edinburgh.

Rotterdam, n.a., NL

London, UK, GB

Key responsibilitiesLead a team of seven, four operational roles, a writer, a designer and an event manager.Develop marketing, communications and brand strategy for international markets.Provide communications and marketing advice to industry vertical teams.Building and implementing integrated, multi-dimensional marketing plans. Generate inbound leads for.

London, UK, GB

Key responsibilitiesConducted research into key audiences, competitors and markets.Developed marketing and brand strategy for international markets.Defined brand identity, positioning, creative and tone of voice.Provided communications and marketing advice to all areas of the business.Built and implemented integrated, multi-dimensional marketing plans..

Edinburgh, Edinburgh, GB

Key responsibilitiesMentored the business development manager.Initiated research into key audiences, competitors and markets.Developed data management and flow process to comply with GDPR and PECR.Managed MarTech and database systems, including CRM, reporting and marketing automation.Developed integrated marketing, branding and communications strategy..

Edinburgh, Midlothian, GB

• Key responsibilities
• Led a team of two, one marketing executive and one UX designer.
• Developed messaging to effectively communicate with existing and prospective clients.
• Managed requirements and information flow between Pardot, HubSpot, SalesForce and our own systems.
• Oversaw event, PR, email, sales enablement and digital marketing activity.
• Created strategies and introduced processes to scale activity more effectively.

Edinburgh, Midlothian, GB

• Key responsibilities
• Recruited and lead a team of five to deliver the partnerships communications strategy.
• Developed and maintained strong, strategic relationships with partners.
• Managed projects and cross-functional teams to deliver against company objectives.
• Created and owned processes for partnership distribution channels.
• Built brand awareness in the accountants market and with strategic partners.

Edinburgh, Scotland, GB

• Key responsibilities
• Developed and managed marketing strategy for Investment Trusts, Global and European Equity.
• Evolved and supervised both core and flexed brands across multiple channels and markets.
• Created and managed marketing plans tailored to products, markets and distribution channels.
• Designed and coordinated integrated campaigns, including above and below the line activity.
• Owned £200,000 annual marketing budget.

London, UK, GB

• Key responsibilities
• Developed and managed marketing campaigns for professional adviser distribution channels.
• Built and led flexible teams.
• Evolved and supervised Scottish Widows brand across multiple channels.
• Created and managed marketing plans tailored to products and distribution channels.
• Designed and coordinated internal and external campaigns, including above and below the line activity.

Edinburgh, Scotland, GB

• Key responsibilities
• Developed and managed marketing campaigns across European markets.
• Created and managed marketing plans tailored to products, markets and distribution channels.
• Designed and coordinated integrated campaigns, including above and below the line activity.
• Owned £0.5 million annual marketing budget.
• Managed PR, design, print, promotional and fulfilment agencies.

Ma (Hons), Divinity

Professional Diploma, Marketing

Professional Marketing Qualification