Fiona Dolan Email & Phone Number

Washington, Dc, Us

• Developed and executed an integrated marketing and communications strategy to support $22M B2B revenue goals, delivering 10% increase in YOY Full Service revenue.• Relaunched B2B digital experience with SEO optimized, gated content and improved navigation to drive 37% increase in YOY leads • Spearheaded the rebranding of Training Services, developed Visual Identify Standards, along with the creation and migration of trademarked assets across digital, print and social channels. • Launched Training Services B2B Facebook and LinkedIn social media channels for brand and lead generation. Led the development of several SEO optimized videos to highlight science-based thought leadership position driving thousands of impressions.• Led the relaunch of the Lifesaving Awards program with new logo, digital assets and marketing communication strategy. • Selected to lead and develop the digital content, sales enablement tools and thought leadership tactics (webinar, whitepapers) with the first cobranded Healthcare partner for the new Red Cross Resuscitation SuiteTM product launch.• Managed the Red Cross licensing program strategy. Improved RFI process, negotiated new licensing deals and built out relationships that lead to 54% increase in revenue.

Liberty Corner, New Jersey, Us

● Delivered $240MM in membership fees, increasing YOY retention from 66% to 70%, cultivating the membership journey through insider content, onsite event experiences, driving greater ticket and merchandise sales, volunteer participation and mobile/social media engagement.● Identified high value customers and delivered segmented marketing and product strategy, increasing value proposition, growing online communications, migrating 36% of transactions online.● Gained millions of media impressions by developing relationship with USGA media partner, creating membership U.S. Open TV campaigns, interactive content and increased tune-in.● Launched Member Clubhouse microsite, driving 1.2MM annual visits and greater digital and social media engagement.● Established U.S. Open onsite and mobile engagement experience, integrating strategic partner assets.● Established data warehouse functionality, creating real time access to dashboards and program analytics.

Liberty Corner, New Jersey, Us

Managed all aspects from database marketing strategies, implementation, financial and campaign analysis.● Led USGA’s Omni-Channel affinity program of 700K members/donors, improving net income by 28% within 2 years.● Collaborated with PGA & SRGA executives to leverage market data and promote junior and golfer initiatives● Established and negotiated 40+ partner integrated marketing programs, driving increased impressions, growth and benefits across financial, publishing, consumer products and state and regional golf associations (SRGAs) sectors.● Created and delivered content strategy and marketing vehicle to 400K golfers and 8K clubs, driving incremental revenue, awareness and participation for USGA promotions and valuable asset for corporate partner program, improving open rates by 40%.● Centralized market research and launched multiple surveys, measuring expectations, making impactful improvements.● Developed and ran high profile Member recognition events with corporate, media partners and U.S. Open Champions.● Managed 12 associates and diverse external partners, executing 60+ annual acquisition and retention campaigns.

Newark, New Jersey, Us

Identified required customer needs, process improvements and performance measurements, improving customer satisfaction and retention● Led market research for life insurance and auto customers, identifying key processes within the servicing arena and key drivers of satisfaction, creating service targets, performance scorecards and prioritizing process improvements.● Analyzed industry benchmark data, assessing performance gaps against best-in-class companies.Led acquisition marketing program, using complex statistical models, effectively targeting 3.5 M prospects for inbound auto insurance● Launched new direct market auto insurance offer, project managing multi-department milestones, risks and financial projections.● Met and exceeded business objectives, increasing response rates by 140% and reducing expenses.● Negotiated and launched Prudential’s first direct auto partnership pilot with prominent retailer.● Managed multiple vendors contracts and performance metrics; database, credit bureau agents, creative services.

Dallas, Tx, Us

Managed sales team of 12 and $200MM annual revenue stream, including 4 national hospitality partnership accounts, government, retail and wireless cell site contracts.● Grew revenue by $11MM, consistently meeting or exceeding sales objectives.● Planned and directed AT&T representation at national trade shows, increasing awareness and generating sales leads.● Product Manager for $400M AT&T Calling Card, managed the profitability and life cycle.

Marketing

Masters, Business

Bs, Marketing