Co-Creator And Co-Owner/Manager
Vroom Vroom Balloon
Nashville, Tennessee, United States
• Created and managed Nashville’s first boutique balloon business located within Harlan Ruby’s gift shop increasing sales revenues from $75,000 in 2016 to $800,000 by 2018• Recruited, trained and supervised a staff of 10 and performed periodic “check ins” to ensure employee satisfaction and discuss employee goals • Handled all social media and grew audience from zero to 30,000 in 2.5 years largely through the creation of an Instagram account which directly increased sales• Followed global trends in balloon design to stay current with merchandise• Designed and maintained website as well as hand lettered and illustrated the logo• Tracked all sales and did data analysis using figures from POS system: Shopify and Square Space • Used results of analysis to see what products were most successful and implemented steps to make less successful products increase in sales quantity• Originated and created balloon installations accounting for over 15,000 hand lettered balloons for events ranging in size from small gatherings to massive corporate functions• Interacted with cross section of customers including: local neighborhood people, celebrities, high profile event planners, and local businesses and schools• Worked with high profile celebrities and businesses including: Miley Cyrus, Draper James, Jonas Brothers, Carrie Underwood, Nashville Predators, Bruno Mars, Harry Styles, Victoria’s Secrets and The Today Show
