Managing omnichannel marketing team of 12 to deliver business objectives and sales.

Supported business buy out and transition to new ownership. Management of P&L and weekly meetings with Investor.Full accountability for sales, marketing, CSC, HR and budgeting, cost management across the business.Focus on efficiency and profitable growth to build robust and healthy business foundations.

Channel & budget forecasting responsibility.Managed all channel acquisition recruitment (social FB/Insta prospecting/retargeting,.Display programmatic) via seasonal campaigns.Tested and activated new channels for growth (including youtube, tik tok, podcast, pinterest, Snapchat, display, inserts, direct mail) and set up measurement against key KPIs (ROAS / CPA and traffic targets)Ownership of retention targets defining the core measurement KPIs and building strategies for LTV retention.Onboarded Ometria ESP and supported team in developing segmentation definition and creation of automated and broadcast campaigns.Onboarded new media agency to support global growth and US PR agency to find support on the ground. Launched affiliate programme in UK and US delivering 15% revenue lift through channel.Implemented entry campaigns into new markets and grew Aus +98%, US +22% & EU +25% through localised testing (product / campaign / creative / end to end journey testing)Launched numerous new product launches including summer slipper profile and campaign. Expanded channel mix to include market place launching Amazon US/UK, Zappos a Zalando product marketing, sponsored advertising and brand advertising.

My 1st Years founder led business is a personalisation children’s gifting brand, offering a range of gifting products available for babies and children up to the age of 5. A key member on the snr leadership team, working closely with both founders of the business, responsible for driving revenue growth and brand awareness. Accountable for new customer growth, retaining and growing existing customer database and growing brand awareness. Full budget responsibility managing team of 11 across all marketing areas (digital, social, content, brand, PR, influencer, CRM (Email/ automation/SMS).Growth in revenue of c45% Y1 & c28% Y2 (excludes peak trading forecasted at 35% for year) Planning – channel forecasting, budget forecasting, campaign structure and content calendar. Implemented financial controls)Trading – weekly trading plans, offer testing, running trade meetings, Daily trading reporting. CRM - Implemented new ESP to support email database growth in GDPR opt ins of 22%.Email inbox deliverability improvements from 28% - 85%), Open rate improvement from average 8% - 12% over same period. Implemented retention strategies.New channel testing to find new scalable channels (TV, door drop/catalogue, Social expansion). Integrated campaigns/Partnerships - Launched British Airways partnership to support brand awareness in BA’s centenary birthday year. Sponsorship of kids lounge in Gatwick & Heathrow VIP areas, Exclusive backpack design, Backpack giveaway, joint PR and promotional activity.Launched social Christmas awareness campaign delivering 28% lift in brand recognition & 11% lift in unprompted brand awareness.Team capability - Built marketing team, restructured to meet business growth aspirations (defining roles & responsibilities, objectives)​​

Supporting the migration of strategy and focus from offline acquisition and engagement to online digital channel acquisition. Both change mgt role and strategic implementation of new channels.Involved managing the ROI of DRTV channel, through 2 TM agencies, directing ATL team of 7 to delivery new customer KPIS. Involved DR channel attribution analysis, telemarketing funnel analysis, insert, magazine, door drop creative approval and implementation, TM review and migration.Implementation of new digital strategy to migrate from tV core channel to more diverse channel mix and acquiring younger audience.

Implemented new channel strategies and campaign testingworking on offer strategies, multi channel integrated planning, test and learn proposals and ROI on investments. Key achievements:• Launched Access Card content hub onsite to support of sub prime SEO keyword placement• Launched onsite Card Selector & BT builder tool launch to help customers to find the right card proposition to meet their needs (self select).• Optimised brand & generic PPC adword campaign to deliver lowest CPA ever.• Implemented direct to site acquisition strategy to minimise reliance on aggregators (DRTV targeted & linear TV media campaign, Native & Press advertising, Tube car panel test)• Implemented retargeting display strategy to maximise investment in direct strategy.• Implemented onsite pop ups to help customers understand finance terms,• Integrated channel campaign messaging and creative

Implemented gifting upsell and supported transition to Photobox GroupAccountable for team of 13 covering trading, merchandising, category buying.Responsible for driving revenue across 3 main product areas (cards, flowers and gifts) working closely with IT, Marketing, Product, Production, Supply and CSC to deliver the requirements to meet the business goals including new service propositions and new product revenue streams.Launched Kids & Men’s gifting range & upsell/cross sell to drive uplift in gift attached and AOV. Delivered logistics plan to support the shipping of 1m rose stems from Kenya to UK for Valentines Day trading.Managed weekly trading meetings, reported performance monthly in board meetings.Acquisition channel responsibility for SEO, PPC, display retargeting, App acquisition & ASO (via Play & Apple store), in app display, Affiliate marketing, TV scheduling & other ATL channels. Budgeting & reporting weekly/monthly and presenting within Director meetings.• Delivered Christmas, Valentines Day, Mothers Day & Fathers Day peak campaign strategies. Test & learn DRTV media and creative strategies. Launched App acquisition marketing plan. Tendered new media and marketing agency and on boarded Mediacom to support acquisition growth plans.

Supported transition/buy out of credit card portfolio to Bank of America.Launched a number of new card products/propositions and pricing initiatives and delivered to market with success Inc. Marathon & Charity Cards, Virgin Money Giving, New BT/Purchase card, new All Round Card and pricing strategy.• Full online channel management to blended cps – Brand Search, PPC & SEO, affiliates & aggregator partnerships, email and direct on site activity.

Various roles managing and executing the brand strategy • NatWest look & feel, National Helpful Banking campaigns,• NatWest Black Card resulting in full set of brand guidelines.• MINT Campaign above the line advertising – press & Brand / DRTV execution.• Contactless Card – working with MasterCard & Visa to launch an approved suite of group credit and debit cards. Developed the creative ensuring consistency across all brands in both design & communications.• Picture Card campaign, including development of card design, photo library, online look & feel and campaign delivery• NatWest Private Banking brand look & feel including card designs, & all brand guidelines concierge development.• Re-launch of ‘MoneySense’. Formerly ‘Face to Face with finance’ a financial advice service• Brand TV advertising – development and execution of new campaign ‘Clever MINT’ resulting in new creative for Brand/DRTV adverts, press, acquisition DM, online and customer marketing creative.