Responsible for directing the marketing operations for digital consultancy Equator. This includes consultancy work for several high-profile brands, helping to audit and review their current marketing strategies to develop areas for improvement and growth, including digital transformation. I lead a team of 20+ experts across all areas of digital marketing, including Search (SEO & PPC), Content, Outreach & DigitalPR, CRM & Email and Performance Media (Display, Social & Affiliate) teams. A key aspect of my role is to manage the team, ensure their development aligns with the company strategy, and deliver results for our clients. I am also responsible for the efficiency of the department and ensuring quality and performance are well-optimised. I also lead the marketing strategy for Equator.

Managing marketing department operations for all digital channels, including SEO, PPC, Affiliates & Display, the team and their development.

The position of Head of Media Development for DigitasLBi was a newly created role which involved service development for the media channels, being a leader in the media management team and brand engagement in Scotland and the North of England. Responsibilities included:- Establishing and growing relationships with associated industry players and groups to raise brand profile- Developing and implementing marketing led initiatives in Scotland and the North of England- Building client strategic solutions and service packages to meet and exceed client requirements, bringing together the channel expertise and skills available in DigitasLBi Edinburgh- Representing DigitasLBi at appropriate industry events, networking events and digital groups specific to the Northern UK market

My role at DigitasLBi (previously bigmouthmedia) involved heading up the performance team - consisting of 8 team members. I oversaw the strategy and development across all client campaigns, managing relationships and key partnerships with publishers and networks.Working from the office in Edinburgh, I was responsible for a number of high profile clients including RBS, Etihad Airways, Urban Outfitters, Radisson Blu and Standard Life.

MediaCom Edinburgh is responsible for the strategic media planning and buying for some of the world’s biggest companies. Working across both brand and direct response led clients; I extended my digital account and project management experience working over several key business clients including RBS, SportingBet, Standard Life and Scottish Enterprise. Working with various levels of budgets and on multi-faceted projects I was a key part of a growing team, helping structure and develop processes and procedures, maintaining regular client contact to deliver plans, rationales and status updates, whilst developing key relationships with internal and external parties.

Working across varied sectors, my experience of online strategies included working with clients including Crucial Technology, Bhs, Wickes, Office Shoes, Ramada Jarvis, AXA insurance and Scottish & Southern Energy.Being one of the senior managers within Equator's marketing team I built a wide knowledge of a number of online marketing specialities. I was involved in developing the affiliate marketing team and was promoted to head up the team. I managed the day to day workload of 3 members of staff and maintained the team's exposure internally and externally as well as continuing to manage affiliate programmes throughout the UK and overseas.