Fiona Haller Email & Phone Number

Barrie, On, Ca

Toronto, Ontario, Canada

Partner with forward-thinking enterprises to launch or improve existing digital products that their customers will love!Current product: Working with HGS Digital to build a best-in-class eCommerce solution in Salesforce Commerce Cloud for Banfield Pet Hospital.

Toronto, Canada Area

Product Manager on the following projects:- R&D innovation project. Much of the work was contract negotiation, stakeholder alignment, and vendor management. The objective was to utilize NLG artificial intelligence and structured data sources to generate editorial content. Owned the project end-to-end: implemented a 3-year roadmap, built the charter, wrote epics and user stories and prioritized the backlog, designed and delivered OKRs and KPIs, negotiated ~dozen legal contracts, worked with executive partners to ensure cross-department KPIs aligned and identified risks and put in place strategies to minimize opportunities for risks. - Rebuild of a Real Estate vertical. Onboarded a vendor to execute the rebuild of the front end of a Real Estate site. This included story-mapping sessions, establishing the SOW and setting up the team for sprint zero. This was a hybrid team with resources from Torstar and the Toronto-based vendor which utilized their development team in Europe.- Torstar 2019 Federal Election Platform. Product Manager for the team responsible for the Torstar 2019 Federal Election platform used by TheStar.com and +30 Metroland digital news sites. - Internal Data Vendor Analysis. Ran an investigative project to take stock of what analytics tools the company was using, what metrics were required from the various business units and the technical know-how of those departments in terms of how to access and interpret the data.

- Managed product and business operations for Metroland's digital eCommerce marketplace verticals for 8 years. - Reduced costs by 75% through streamlining technical solutions and improving staff training and operations processes. - Implemented various user feedback loops and user testing to drive the product roadmap for both B2B and B2C customers.- Conducted digital training for +200 CSRs in response to feedback indicating a knowledge gap as a factor contributing to subpar digital sales. Within 6-months following the training initiative, not only did sales revenue experience a twofold increase, but more significantly, CSRs actively collaborated with my department, consistently contributing innovative ideas for the development of new features.- Focused on initiatives to enhance Product-Led Growth (PLG) within the digital marketplace, focusing on optimizing user onboarding, streamlining listing management processes, and implementing seamless upgrade pathways. Leveraged user feedback and data insights to iterate on features and enhance the overall user experience, resulting in a 30% increase in sales revenue and heightened user engagement.- Oversaw the project risks, managed resources, and led the final phase, launching over 90 sites within 3 days.

Greater Toronto Area, Canada

Core & Specialty Websites- Through working with editors, and collaborating on technical improvements, increased local community news sites traffic by 100%. - Senior team member on the rebuild of +30 core news sites, +80 apps, and the CMS platform. My main role was requirements gathering and acting as the digital business lead handling the communications and translation between our technical team and editorial and sales partners. - Led the rebuild of a variety of B2B and B2C sites (front and back-end). The solution resulted in considerable cost savings and the launch of a superior customer-facing solution that the business could manage locally. - Oversaw a team dedicated to training, social media account management, content creation and management, revenue reporting, design, development, and analytics.- Maintained ongoing one-on-ones, supported personal growth goals and conducted managerial responsibilities such as MBOs, scheduling and annual performance reviews. - Initiated and designed a successful internship program for digital media students. The 8-week program offered a module-based hands-on experience providing training in; CMS management, digital and social media best practices, analytics, HTML, and more. The goal was to comprehensively equip recruits with essential skills, enabling them to seamlessly integrate into journalism roles at Metroland and contribute to departmental education on emerging digital media strategies.- For 15 years, was the editorial and sales/marketing source for analytics products including Adobe Analytics, Chartbeat, Parse.ly and Google Analytics. Provided training to various groups from reporters to CEOs on not only how to access and navigate analytics tools, but more importantly on how to understand and interpret the data to make smarter business decisions whether it be what to place on the homepage and share via social sites or where to focus the budget for content production.

Ba, Psychology

Activities and Societies: McMaster Gymnastics Team

Certificate, Budgeting And Scheduling Projects

Certification, Innovation Management & Design Thinking

This Specialization is part of the HEC Paris MSc in Innovation and Entrepreneurship. There are 4 courses in this specialization: 1..

B.A. Honours, Economics