Fiona Holmes Email & Phone Number

Edinburgh/Glasgow

Edinburgh/ Glasgow

- Intermediary marketing – UK travel trade account management - UK core brand & partnership campaign management from strategy to delivery including budget management, optimisation and evaluation - Agency and Partner account management- Line management: Marketing Executive

Edinburgh

- Worked collaboratively with internal teams, external agencies and the wider industry to deliver VisitScotland's first ever global campaign; Spirit of Scotland - Gold winner at the CIM Travel Marketing Awards. Multi-platform integrated campaign including TV, OOH, online videos & large scale press partnerships with Media Scotland and the Guardian.- Managed successful digital partnership campaigns with Hilton, Caledonian Sleeper, Diageo, Forestry Commission Scotland and Natural Retreats.- Identified opportunities and managed various sales promotion activities.

Edinburgh, United Kingdom

- Assisted the marketing team on all core brand and partnership activity- Managed weekly statistics of live campaign activity using Google Analytics. Identified trends & opportunities.- Inspirational copy writing for website landing pages- Use of CMS system, Alterian, to add landing pages to VisitScotland.com- Managed prize draw process from sourcing prizes to fulfilment

Orlando, Florida

- Representing Scotland/UK to guests from around the globe- Food & Beverage Server- Core Trainer: recognised and selected to be a core trainer, training cast members to deliver Disney’s renowned world-class service. Facilitated practical on the job training, classroom based sessions and offered continual support.