Fiona Huang Email & Phone Number

Boston, Ma, Us

• Managed cross-functional projects, coordinating with internal teams and external partners to successfully launch new product campaigns and execute 10 brand and product promotion events for B2B and B2C engagement, driving a 149% increase in online store sessions• Conducted comprehensive market research analyzing consumer behavior and purchasing patterns, synthesizing insights to identify growth opportunities in B2B and B2C segments, resulting in strategic adjustments that led to 124% rise in total sales in the US market• Crafted research-driven brand strategies for B2B and B2C markets, integrating consumer trends and competitor analyses that enhanced product positioning and visibility on retail platforms, leading to 63% growth in brand awareness and engagement among new audiences

Ann Arbor, Michigan, United States

Ann Arbor, Michigan, United States

• Directed bi-annual talent acquisition process by executing all recruitment operations, marketing strategies, and applicant screenings to expand outreach and attract top candidates, surging account reach by 462%, media engagement by 11,500%, follower count by 16.8%, demonstrated applicant interest by 82%, and number of applications by 32% in one month• Engineered new member engagement and accountability system and secured in-person speakers from industry leaders, including Google to elevate professional development, strengthen organizational commitment, improving member satisfaction, fostering a cohesive internal culture, and resulting in 67% increase in member retention rate• Developed and implemented targeted strategies to optimize client acquisition efforts, strengthen relationships with 4 key clients, and enhance new project manager onboarding through tailored training, driving a 75% growth in new client partnerships and ensured seamless integration of onboarded team members

Ann Arbor, Michigan, United States

Constructed project implementation plan for sustainable fashion venture through outlining objectives and strategies and networking with campus groups, securing partnerships on organizing sustainability fashion runway show with 178 registered attendees

Ann Arbor, Michigan, United States

Formulated ideas for project initiatives and collaborative cross-campus and external partnerships for sustainable fashion venture through collecting team interest, outlining objectives and strategies, resulting in clear and comprehensive business plan to achieve semester goals of social impact through positive business

Ann Arbor, Michigan, United States

Ann Arbor, Michigan, United States

Consultant for agricultural tech start-up, Green Revival

As one of the two senior consultants leading and advising Voiz’s US Market Expansion Strategy Project, I work with a team of regional consultants to provide a tailored market analysis and micro- and macro-expansion strategies to grow partnerships in strategic regional focal points in the US market. With my senior consulting team, I map out the project scope and workstreams and further assist the Voiz Academy co-Founders in pursuing different growth opportunities.

Podcast Production

Ann Arbor, Michigan, United States

Medford, Massachusetts, United States

• Analyzed campaign engagement data to identify key audience segments and trends, presenting recommendations and implementation methods for optimizing future marketing campaigns to CEO, resulting in a 33% increase in new subscription contacts• Designed comprehensive Brand Identity Package, including essential brand elements and detailed guidelines, integrating visual and messaging coherence in all online communications, leading to improved content quality and a 53% growth in online engagement and reach• Implemented advanced SEO and geo-tagging strategies across media channels to optimize platform performance and search engine rankings, resulting in a 9% increase in organic traffic in 2 weeks and a significant boost in content discoverability among targeted demographics

Michigan, United States

Ann Arbor, Michigan, United States

Conducted a case study on the correlation between environmental justice and socioeconomic and demographic status for Until Justice Data Partners, Inc. Performed research and analysis for various NGOs on voter outreach strategies and the current state of legislation in specific target regions of the country.

Ann Arbor, Michigan, United States

Ann Arbor, Michigan, United States

• Executed pop-up booth events to boost brand awareness and engagement, distributing over300 magazines and fostering on- and off-campus community relations, leading to 16% followerincrease on SHEI's Instagram account (@shei_magazine) over 3 months• Arranged thrift store fundraiser with SHEI's finance team, launching marketing campaign toenhance brand image and event participation through communications with partners, alumni,and current students, achieving over 200 sales and increasing magazine funds by $3000

Ann Arbor, Michigan, United States

Boston, Massachusetts, United States

• Instituted The Zora Foundation for social justice advocacy via creative mediums, establishing youth leadership network to start 4 national student chapters; developed and taught social justice education curriculum to 20+ members and facilitated corresponding discussions and activities, elevating organization mission of informed activism• Built thezorafoundation.org website and created 120+ instagram posts to showcase organization’s creative works, events, and other initiatives to combat social inequities and promote civic engagement; designed and marketed 270 copies of 2022 and 2023 literary art magazine issues, generating $2700+ in revenue for organization• Coordinated social justice art exhibition and program at Artists for Humanity featuring 100+ student works from 6 partnered high schools with 120+ attendees on opening day, constructing collaborative platform for greater Boston communities to elevate youth activism

Weston, Massachusetts, United States

• Launched new student intern program as first college counseling department ambassador, paving way for future peer mentorship and student input in college counseling process• Created comprehensive documents and spreadsheets for students navigating college research, application, and financial aid, offering directional advice, constructive feedback, and meaningful experiences during workshops and mentorship

Weston, Massachusetts, United States

Weston, Massachusetts, United States

• Hosted prospective students and families, coordinated admissions events, and designed marketing materials

Boston, Massachusetts, United States

• Engaged in educating about racial, economic, gender, queer, disabled, environmental, and criminal justice to students mostly from the Boston public schools.• Work on Capstone workshop on colorism and project in mental health crisis response without police intervention for the greater Boston area. • Explored in-depth racial capitalism, privilege, housing inequality, police brutality, and education inequality, presenting perspectives and analyses of the struggles and responses of the Asian community in the larger program cohort• Monitored a wealth simulation game that reveals implicit racism and the intersectionality of different stereotypes.

Burlington, Massachusetts, United States

• Provided clientele with services such as sharing style/product information, performing register transactions, processing shipment and marketing updates, and preparing store inventory to increase sales volume and customer enrollment in store loyalty programs• Trained and acclimated new hires to enhance team productivity, cultivating an open work environment and building strong relationships

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Activities and Societies: Propel Impact Consulting Group, Environmental Consulting Organization at UofM (ECO-UM), Michigan Political.

Education record

Activities and Societies: The Zora Foundation Youth Organization (Founder and Executive Director), Asian Heritage Affinity (Co-Head).