Fiona Mccluskey Email & Phone Number

Edinburgh, Gb

Edinburgh, Gb

Edinburgh City, Scotland, United Kingdom

Communications Manager, leading and managing internal change comms and external customer comms for a diverse range of change and legislative programmes, eg Brexit programme, specifically for NatWest Markets clients, liaising with multiple Stakeholders in the UK and overseas. Project Pearl, a rebrand project for Royal Bank of Scotland and Ulster Bank; Safe Custody, a complex customer repatriation programme. A collaborative team worker, always looking for cost efficiencies and agile ways of… Show more Communications Manager, leading and managing internal change comms and external customer comms for a diverse range of change and legislative programmes, eg Brexit programme, specifically for NatWest Markets clients, liaising with multiple Stakeholders in the UK and overseas. Project Pearl, a rebrand project for Royal Bank of Scotland and Ulster Bank; Safe Custody, a complex customer repatriation programme. A collaborative team worker, always looking for cost efficiencies and agile ways of working. Commercially minded, with a strategic focus, ambitious and results driven, works hard and at pace. Thrives under pressure and will always deliver the best for clients and stakeholders. Show less

Gogarburn, Edinburgh

Worked within the Comms & Marketing in-house Studio, in the business and commercial marketing delivery team. I was responsible for the planning and delivery of business and commercial marketing activity to support customer needs, business priorities, and the bank strategy. I was involved with large scale projects, most recently leading the successful marketing and communications delivery of a complex DM for multiple brands with numerous tailored versions (the GDPR SuperNOV)… Show more Worked within the Comms & Marketing in-house Studio, in the business and commercial marketing delivery team. I was responsible for the planning and delivery of business and commercial marketing activity to support customer needs, business priorities, and the bank strategy. I was involved with large scale projects, most recently leading the successful marketing and communications delivery of a complex DM for multiple brands with numerous tailored versions (the GDPR SuperNOV), working collaboratively with several business areas and commercial teams; and latterly before going off on mat leave, I managed the initial marketing and communications set-up for both Personal and Business and multiple brands for the PDS2/SCA project, creating systems, templates and a creative style; collaborating with multiple senior stakeholders, the project team and business areas for this new complex industry-wide project. Attending twice weekly project working groups to report and update on the marketing progress and RAG status. During my time I was also responsible for creating, managing and delivering a monthly tailored Email, in two brands to 3M business customers. Full post campaign analysis carried out to track and measure digital metrics. Budget management and monthly reconciliation. Show less

Gogarburn, Edinburgh & Kirkstane House, Glasgow United Kingdom

Worked pan-bank to map out and deliver Customer Journeys & managed the Comms to support these Journeys, for the bank’s legislative Ring-fencing programme. Responsible for and managed the Customer Journeys for the bank’s Western Europe large commercial customers. The complete Customer Journey was then presented at Programme Board for approval.

Gogarburn, Edinburgh

End-to-end campaign management of current account and large migration campaigns. I briefed and managed multiple external Agencies with DM and Email campaign requirements to ensure delivery of creative, effective and measurable marketing; liaised with Senior Stakeholders from Product, Commercial, Legal, Risk, Privacy & Compliance to work collaboratively with the Agency and Stakeholders to deliver these effective campaigns, to ensure customers were kept fully informed. Full post… Show more End-to-end campaign management of current account and large migration campaigns. I briefed and managed multiple external Agencies with DM and Email campaign requirements to ensure delivery of creative, effective and measurable marketing; liaised with Senior Stakeholders from Product, Commercial, Legal, Risk, Privacy & Compliance to work collaboratively with the Agency and Stakeholders to deliver these effective campaigns, to ensure customers were kept fully informed. Full post campaign analysis carried out, to drive greater efficiency and optimise performance. Budget management and reconciliation. Show less

Younger Building, Edinburgh, United Kingdom

Full end-to-end Campaign management and delivery of all above-the-line quarterly Retail campaigns for the Divested business (RBS England & Wales and NatWest Scotland), which also included all external and internal branch marketing; and internal comms. My tenure included a 6 month Secondment in the Williams & Glyn Brand team, where I was the marketing lead for the pilot Williams & Glyn Birmingham New Street brand refresh and subsequent roll out to other branches. Senior Stakeholder management… Show more Full end-to-end Campaign management and delivery of all above-the-line quarterly Retail campaigns for the Divested business (RBS England & Wales and NatWest Scotland), which also included all external and internal branch marketing; and internal comms. My tenure included a 6 month Secondment in the Williams & Glyn Brand team, where I was the marketing lead for the pilot Williams & Glyn Birmingham New Street brand refresh and subsequent roll out to other branches. Senior Stakeholder management and key representation on Project Working Groups. Budget management and forecasting. Show less

Gogarburn, Edinburgh, United Kingdom

My main remit was full end-to-end campaign delivery and literature management. I managed and led a successful mandatory FATCA project, to ensure all literature was updated correctly to ensure a FATCA compliant deadline was met; liaised with Senior Product Managers to receive briefs and ensure content was factually correct. I created and implemented a new briefing document and process for the team, to simplify the briefing of new literature items from multiple Stakeholders, within a very… Show more My main remit was full end-to-end campaign delivery and literature management. I managed and led a successful mandatory FATCA project, to ensure all literature was updated correctly to ensure a FATCA compliant deadline was met; liaised with Senior Product Managers to receive briefs and ensure content was factually correct. I created and implemented a new briefing document and process for the team, to simplify the briefing of new literature items from multiple Stakeholders, within a very busy and high-performing literature and campaign marketing team, which I subsequently received a Recognition Award for, from a Senior Stakeholder. Show less

Gogarburn, Edinburgh, United Kingdom

I worked in the Private Banking & Advice team, within UK Retail, for the Advice team, working on a large Advice Transformation Project and delivered various mandatory maturity dm mailings. Stakeholder Management, 3rd party supplier management, budget management.

Gogarburn, Edinburgh

I worked in the UK Retail division of RBS, as a Campaign Manager within the Credit Cards Acquisition team of Everyday Banking. I managed and delivered several email (200k) and dm (1.1m) campaigns, liaising with Stakeholders across the business, Compliance & Legal, various suppliers and partners based in the US, ensuring campaigns met agreed objectives, were delivered on brand, on time and importantly, to budget.

Gogarburn, Edinburgh

I worked as a Marketing Manager (Media) within the Brand and Marketing team of the Group Communications Division, this was a global role and it involved liaising with international Stakeholders, third party suppliers and agencies, from across Europe and America. I advised and managed the media requirements for the division, ensuring co-ordination with the other business divisions, sharing and updating media plans and budgets. I also managed and delivered a successful summer tennis… Show more I worked as a Marketing Manager (Media) within the Brand and Marketing team of the Group Communications Division, this was a global role and it involved liaising with international Stakeholders, third party suppliers and agencies, from across Europe and America. I advised and managed the media requirements for the division, ensuring co-ordination with the other business divisions, sharing and updating media plans and budgets. I also managed and delivered a successful summer tennis advertising campaign, utilising press, search, display, social media and OOH, to raise the profile of 'Set for Sport', Judy Murray's tennis programme to encourage young children to become involved in sport. Another interesting part of my remit involved delivering two large golf events, one of which, a high profile Jack Nicklaus sell-out talk at the NMS, which received positive press coverage. Budget control and management for the team. Show less

Gogarburn, Edinburgh

My first contract role with RBS, within the UK Retail, Marketing Communications division for the Private Banking, Stockbroking & Financial Planning team. I project managed cross-divisional marketing initiatives, liaising with internal stakeholders from the business and external partners, securing the legal approvals, liaising with Compliance & Legal divisions throughout the process. Proposition development - updating existing Private Banking literature suites and briefing new pieces of… Show more My first contract role with RBS, within the UK Retail, Marketing Communications division for the Private Banking, Stockbroking & Financial Planning team. I project managed cross-divisional marketing initiatives, liaising with internal stakeholders from the business and external partners, securing the legal approvals, liaising with Compliance & Legal divisions throughout the process. Proposition development - updating existing Private Banking literature suites and briefing new pieces of literature, working with creative & artworking agencies; ensuring items were delivered on time and on budget and achieving cost efficiencies to drive maximum effectiveness where possible. Show less

Glasgow, United Kingdom

I worked as an Account Director, working through-the-line on a large retail Client, Dobbies Garden Centres, which expanded from 15 stores when I first started to 28 stores across the UK and NI, and I was the main point of contact at the Agency. I account managed and directed the Client's day-to-day requirements - utilising all ATL channels - TV, cinema, radio, OOH, press - and I was involved in the long term strategic planning of the account, working closely with the Planning and Strategy… Show more I worked as an Account Director, working through-the-line on a large retail Client, Dobbies Garden Centres, which expanded from 15 stores when I first started to 28 stores across the UK and NI, and I was the main point of contact at the Agency. I account managed and directed the Client's day-to-day requirements - utilising all ATL channels - TV, cinema, radio, OOH, press - and I was involved in the long term strategic planning of the account, working closely with the Planning and Strategy Director and media agency. I led budgeting and forecasting for the account. My specialism was direct mail, whereby I projected managed and delivered several large seasonal DM campaigns throughout the year (circa 2.8M). This involved everything from the initial presentation of concepts, working with 3rd parties and Buying teams to choose and source products, working closely with the appointed Stylist, Photographer, Set Builder, organising logistics for the photoshoots - both on-location and in studio, project managing, to ensure each ran smoothly and was printed and delivered on time, to budget. I also managed the advertising and comms for new store launches, working closely with the internal PR, B&M and marketing teams to ensure these were adequately supported, pre, during and post store launch and obtained desired cut-through in a competitive marketplace. Show less

Canongate, Edinburgh

This was a temporary position I undertook, prior to taking up the permanent role with merle. I worked as a Project Manager with Jump, assisting with various below-the-line and sales promotion projects, including a pitch, which we were successful in winning for an online gaming company.

Leith, Edinburgh

I was an Account Manager with Citigate SMARTS, working on a range of Clients including First Group, Glasgow Museums, Bausch & Lomb, Anderson Strathern, Scottish Enterprise and Scottish Water. I account managed large campaigns for the retained clients, and was involved in the rebrand of First Bus to First Group; also involved in Anderson Strathern's complete through-the-line rebrand to coincide with move to new HQ. I also worked on several ad hoc projects, including, Dobbies Garden Centres… Show more I was an Account Manager with Citigate SMARTS, working on a range of Clients including First Group, Glasgow Museums, Bausch & Lomb, Anderson Strathern, Scottish Enterprise and Scottish Water. I account managed large campaigns for the retained clients, and was involved in the rebrand of First Bus to First Group; also involved in Anderson Strathern's complete through-the-line rebrand to coincide with move to new HQ. I also worked on several ad hoc projects, including, Dobbies Garden Centres Christmas campaign, Gyle Shopping Centre's refresh campaign, new packaging for Bausch & Lomb, Boots & Specsavers. Head-hunted to join merle advertising. Show less

Project management; media planning & buying; event organising; attending photocalls; writing press releases. Head-hunted to join Citigate Scotland.

Edinburgh

Advertising

Professional Diploma In Digital Marketing, Digital Marketing, Pass

Ba, Communication Studies, Pass With Credits

Hnd, Communication Studies, Pass With Merit

Hnc, Advertising, Marketing & Pr, Pass With Merit