Fiona Parsons Email & Phone Number

A senior B2B Marketing professional with over 30 years of experience, well versed in creating marketing strategies that produce revenue growth, aligned with the overall goals of the business. A strong track record of growing brands and increasing revenue through the development and implementation of compelling marketing campaigns.Key skills:Analytics. I enjoy pulling data from a wide range of sources into comprehensive reports to understand areas of opportunity and growth. Business Development.Using data analysis identifying sectors to target and creating campaigns and activity to develop new revenue.Campaign Management.Using data analysis to develop effective customer-focused strategies using multiple marketing mediums; email, social media (paid and organic) SEO, PPC and third-party advertising. Leading teams.A genuine interest in the people around me and their welfare has led to me developing strong mentoring and relationship-building skills. I lead with the positive, encouraging approach that I generally adopt in my everyday life.