Establish Customer Data Platform on Publicis’ Cosmos Azure platform and integration with downstream marketing channels. Work with internal systems teams and vendors to identify and source data. Co-ordinate with offshore engineering team to clarify requirements during development. Develop and execute product roadmaps, in conjunction with Data Science, Business and Technology teams- Development of ML algorithms to predict customer's foundation/concealer color and product purchase preferences; integrated with Store mobile app for real-time customer interaction.- Operational framework of machine-learning personalization models’ production, training, distribution to activation channels and data feedback loop.- Customer Identity resolution and management including establishing unique ID logic, transitioning from batch to real-time Kafka queues form source systems, data stitching and enabling customer microservice.- Loyalty data to support marketing analysis, financial liability and audit dashboard reporting- Establish Digital Media Performance Database to provide holistic analysis of performance across all marketing vehicles

Led ideation and requirements gathering for enterprise project discovery phases for Stores, Marketing & Big Data portfolios. For Store Fixture Space Planning and Store Task Management projects, led requirements process with Retail Operations, Store Development & Maintenance, multiple stores’ Management, Brand Merchandising, Merchandise Layout Planning, Inventory Planning & Allocation, Store Design, Marketing, Creative, fixture and print production vendors to liaise with technology teams and software vendors.Led requirements gathering to establish Adobe Campaign for cross-channel marketing campaigns, integrating with internal teams to source data, and Epsilon, Braze and Adobe Target marketing channels.

Led ideation and development of mobile product catalog lookbook for both franchise and company designers to use during in-home and virtual consultations, including ability to email selected favorites to customers using Digideck technology. This enabled consultations to continue during Covid-19 shelter in place. Refined and migrated leads management data integration process to proprietary legacy from WordPress and Shopify.Developed roadmap to migrate legacy franchise and company-owned websites from WordPress to Shopify.

Led a team of Senior Product Managers who designed, implemented and supported the Store Systems application portfolio including EMV (Chip & Pin), Credit Card Tokenization, POS migration from SAP/Triversity to NCR, Mobile POS, Mobile Payments and Mobile strategy.Built strong client relationship with business partners including Store Operations, Finance, Human Resources, Marketing and Loss Prevention. Served as their IT liaison and provided an open communication channel into the IT organization, advised on relevant industry trends, and advocated on their behalf for portfolio prioritization. Jointly researched and evaluated alternatives during idea and concept stage that led to project proposal. Remained engaged throughout project lifecycle to develop a technology product roadmap to meet changing business strategies and priorities. Mentored my team to advance their roles by transforming their responsibilities from tactical to strategic, in step with changing organization focus and business climate. Cultivated an empowering and collaborative environment that focused on cross-functional training, active listening, and risk-taking. Consistently gave proper credit and feedback to foster trust and confidence.

Enabled in-store and out-of-store mobile transacting to support Designer Consultations, Trunkshows and Food & Wine Events via iPads and iPod Touch with head-encrypted sleds. Leveraged existing eCommerce system with Store sales attribution and introduced Payment Card Industry (PCI) compliant Mobile POS, Personally Identifiable Information (PII) compliant Customer Relationship Management (CRM) tools and merchandise location applications.Co-ordinated in-field mobile device deployment and maintenance, store network evaluation and remediation, loss prevention procedures and store associate training.Led the definition, development, training and launch of West Elm Gift Registry new business strategy, including Mobile apps (iOS and Android), POS integration, proprietary care center management system and store kiosks.Supported Loyalty programs: Williams-Sonoma Co-branded Credit Card and West Elm & Pottery Barn brands’ Private Label Credit Card

Led the definition, development, training and migration of Williams-Sonoma Gift Registry from AS400 to Cassandra backend - Mobile apps (iOS and Android), POS integration, proprietary care center management system and store kiosks. Worked with creative, UX and off-shore development teams to build simple, elegant interfaces. Managed builds, product QA and app store submissions. Developed requirements and managed vendor engagement for assessment of new POS Returns Management system.Addressed cross-channel enterprise systems assessments for International Store expansion to open company owned & operated stores in Australia. Due to rapid timelines and specific requirements, Netsuite’s RAPOS (formerly Retail Anywhere) was implemented successfully.

Primary IT/Marketing liaison in defining requirements for technology solutions to meet the direct marketing cycle – catalog and email campaign management, master data management, modeling, customer insight data mining, housefile metrics, prospect database, search engine marketing, remarketing, new customer acquisition and business intelligenceDepartment representative to evaluate multi-functional/cross-department projects’ impact and manage project governance process. Communicate, negotiate and present benefits to business stakeholders Managed multiple projects to successful launch including -$2+ million email modeling project (RFM & regression analysis) to target email campaigns leveraging SAS in-database processing, offline and online customer data-Workstream to migrate 47 million household database from AS400 to Teradata including name/address standardization, household/individual matching, consolidation, de-duplication and change of addressHeaded up requirements development for multiple projects including -Migration of email marketing system from internal to Responsys’ hosted email campaign management solution to support annual circulation of 1.1 billion leading to reallocation of 2FTEs to exploration of new email strategies-Integration of international customer data in adherence with international data privacy policyimplementation of Williams-Sonoma Co-branded VISA Credit Card program

Developed email capture requirements at Point of Sale throughout 600+ retail locations across North America that generated a 55% retail transaction match and 72% retail sales match to housefileRestructured store area definition process to include sales and distance in retail area mailing segmentationsRedesigned contact history tracking to accommodate multivariate observationsAdvised Customer Information Mamangement team on details of list hygiene, campaign management, printing and post office processes and services

Participated in campaign management and modelling system development and implementation, including business process mapping, functional requirements, data needs and testing plansDirected production process supporting annual circulation of 360 million+ catalogsOversaw list hygiene vendor to reduce cycle time by 14 days and yield a savings of over $9 millionLed RFP effort for outsourced prospect database solutionLed project to examine existing household matching logic and explore opportunities of additional matching methodologies. Resulted in 2% duplicate mailing reduction; reallocating 7 million catalogs annuallyDeveloped SAS processes to address data quality and quality assurance needs

Responsible for online advertising statistics reporting for Yahoo! properties worldwide representing 90+% of the company's revenueKey member of team to co-ordinate the integration of new acquisitions into Yahoo! statistics and logs frameworkManaged complete system redesign co-ordinating with interaction design, visual design, usability and engineering teams to determine feature set, user interface, optimum technology, and realistic implementation timelineConsulted with advertisers and agencies identifying requirements to develop a suite of advanced flexible reports targeted at special requirements of Fortune 500 companies. Managed multiple technical and business units to a successful launchSupervised international teams and translation firm to successful system localization into thirteen languagesDirected successful development and release of new authentication architectureLed initiatives to identify and integrate data sources from across the Yahoo! network developing new metrics and enriched features Co-ordinated with Client Operations and Ad Scheduling system team to develop and release new authentication architecture. This project had failed with two previous teams.

Managed implementation teams in each of 20 locations worldwide to successful on-time project completionLed weekly Steering Committee meeting with C-level executivesServed as company spokesperson in preparing and delivering presentations that answered customers’ requests for information Established processes, project milestones and communication policiesCo-ordinated with legal counsel to ensure that the company was not exposed to legal liability resulting from Year 2000 compliance issues