Fiona Kwok Email & Phone Number

Toronto, Ontario, Canada

Remote

• Led global strategic campaign management for Google on platforms including Google Ads, LinkedIn, Meta, TikTok, and more, with budgets up to $7MM USD
• Spearheaded successful go-to-market media launches for Google Gemini, exceeding click goals by 300%
• Achieved greater than 200% of the conversion goal for the Google for Education campaign
• Delivered impactful presentations to Google Product Marketing Managers, leveraging brand lift studies to optimize campaign strategies, driving an average 20% increase in campaign engagement and a 15% lift in brand.
• Mentored junior team members, fostering a collaborative growth environment

Toronto, Ontario, Canada

• Streamlined programmatic ad buying process on DSPs (Google, The Trade Desk, Amazon) for Procter & Gamble, resulting in a 20% reduction in campaign setup time across my team
• Optimized programmatic strategies through data analysis, achieving campaign KPIs including a 20% increase in click-through rate and a 30% increase in brand awareness
• Developed comprehensive biweekly reports to key stakeholders, ensuring transparency and data-driven decisions
• Conducted brand safety measures and oversaw campaign tracking through Nielsen, Innovid, and Moat
• Collaborated with major vendors (Walmart, Loblaws, Flipp) on digital shopper marketing campaigns
• Mentored and guided junior team members to help promote skill development

Toronto, Ontario, Canada

• Led client discovery and campaign strategy development for SMB e-commerce clients, increasing average online sales by 30% and reducing cart abandonment rate by 25%
• Created and implemented impactful advertising campaigns across Meta Ads, Google Ads, Shopify, and Klaviyo
• Generated tailored upsell and cross-sell strategies, driving significant revenue growth for the company
• Developed onboarding training materials to enhance team capabilities

Toronto, Ontario, Canada

• Maintained client account records, Know Your Client information, and the Satuit CRM system
• Collaborated with others to prepare quarterly and monthly client reporting
• Assisted in the preparation and maintenance of sales and client meeting materials
• Aided in the completion of RFP's/RFI's/DDQ's
• Provided support to the Institutional Marketing & Client Services team

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Gained experience with marketing tools such as Salesforce, Hootsuite, SEMrush, Photoshop, InDesign, Excel, WordPress, Vidyard, Camtasia, and Pardot
• Implemented tracking solutions for Instagram, Yelp, Glassdoor, and Google My Business
• Significantly boosted social media engagement through implementing new content ideas, hashtags, and geo tags
• Supported various marketing campaigns, ranging from digital to direct mail marketing

Honours Bachelor Of Business Administration (Bba) With Co-Op, Marketing Concentration; Economics Minor, Gpa 11/12 With Distinction

Activities and Societies: Economics Club, Investment and Finance Association, DECA, Startup Laurier, Dragon Boat Team, Dodgeball Team.

Exchange Term Abroad, Bachelor'S In Management

Spent one semester studying at Nova SBE in Portugal in 2018.