Fiona Kwok Email & Phone Number
Who is Fiona Kwok? Overview
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Fiona Kwok is listed as Marketing Strategy | PPC | Social Media at Dejero, a company with 150 employees, based in Toronto, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Fiona Kwok.
Fiona Kwok previously worked as Integrated Marketing Communications Manager at Dejero and Senior Digital Marketing Manager I, Google Team at Media.Monks. Fiona Kwok holds Honours Bachelor Of Business Administration (Bba) With Co-Op, Marketing Concentration; Economics Minor, Gpa 11/12 With Distinction from Lazaridis School Of Business & Economics At Wilfrid Laurier University.
Email format at Dejero
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About Fiona Kwok
Senior Digital Marketing Manager with proven success driving global campaign results, exceeding KPIs, and managing budgets up to $7MM USD. Expertise in PPC, social, and programmatic advertising, data analysis, and strategic go-to-market launches. Worked on large brands such as Google Gemini, Android, Olay, Always Pads, Tampax, & Secret Deodorant. Currently marketing in-house at Dejero.
Fiona Kwok's current company
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Fiona Kwok work experience
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Senior Digital Marketing Manager I, Google Team
- Led global strategic campaign management for Google on platforms including Google Ads, LinkedIn, Meta, TikTok, and more, with budgets up to $7MM USD
- Spearheaded successful go-to-market media launches for Google Gemini, exceeding click goals by 300%
- Achieved greater than 200% of the conversion goal for the Google for Education campaign
- Delivered impactful presentations to Google Product Marketing Managers, leveraging brand lift studies to optimize campaign strategies, driving an average 20% increase in campaign engagement and a 15% lift in brand.
- Mentored junior team members, fostering a collaborative growth environment
Digital Media Buyer, Procter & Gamble Team
- Streamlined programmatic ad buying process on DSPs (Google, The Trade Desk, Amazon) for Procter & Gamble, resulting in a 20% reduction in campaign setup time across my team
- Optimized programmatic strategies through data analysis, achieving campaign KPIs including a 20% increase in click-through rate and a 30% increase in brand awareness
- Developed comprehensive biweekly reports to key stakeholders, ensuring transparency and data-driven decisions
- Conducted brand safety measures and oversaw campaign tracking through Nielsen, Innovid, and Moat
- Collaborated with major vendors (Walmart, Loblaws, Flipp) on digital shopper marketing campaigns
- Mentored and guided junior team members to help promote skill development
Client Onboarding Specialist, Media Buyer
- Led client discovery and campaign strategy development for SMB e-commerce clients, increasing average online sales by 30% and reducing cart abandonment rate by 25%
- Created and implemented impactful advertising campaigns across Meta Ads, Google Ads, Shopify, and Klaviyo
- Generated tailored upsell and cross-sell strategies, driving significant revenue growth for the company
- Developed onboarding training materials to enhance team capabilities
Marketing & Client Services Associate
- Maintained client account records, Know Your Client information, and the Satuit CRM system
- Collaborated with others to prepare quarterly and monthly client reporting
- Assisted in the preparation and maintenance of sales and client meeting materials
- Aided in the completion of RFP's/RFI's/DDQ's
- Provided support to the Institutional Marketing & Client Services team
Marketing & Client Services Associate
Marketing Associate
- Gained experience with marketing tools such as Salesforce, Hootsuite, SEMrush, Photoshop, InDesign, Excel, WordPress, Vidyard, Camtasia, and Pardot
- Implemented tracking solutions for Instagram, Yelp, Glassdoor, and Google My Business
- Significantly boosted social media engagement through implementing new content ideas, hashtags, and geo tags
- Supported various marketing campaigns, ranging from digital to direct mail marketing
Colleagues at Dejero
Other employees you can reach at dejero.com. View company contacts for 150 employees →
Tatiana K.
Colleague at DejeroWaterloo, Ontario, Canada, Canada
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HK
Hagen Kaye
Colleague at DejeroWaterloo, Ontario, Canada, Canada
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SC
Sachin Chandrashekar
Colleague at DejeroCanada, Canada
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AN
Ak Nu
Colleague at DejeroDalian, Liaoning, China, China
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PC
Patricia Cody-Cabral
Colleague at DejeroCambridge, Ontario, Canada, Canada
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SG
Sukhvir Grewal
Colleague at DejeroLondon, England, United Kingdom, United Kingdom
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JM
Jeremy Miller
Colleague at DejeroCharleston, South Carolina, United States, United States
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Andy Nagel
Colleague at DejeroKitchener, Ontario, Canada, Canada
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PK
Parnika K.
Colleague at DejeroWaterloo, Ontario, Canada, Canada
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HM
Hasnizar Mazlan
Colleague at DejeroSelangor, Malaysia, Malaysia
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Fiona Kwok education
Honours Bachelor Of Business Administration (Bba) With Co-Op, Marketing Concentration; Economics Minor, Gpa 11/12 With Distinction
Exchange Term Abroad, Bachelor'S In Management
Frequently asked questions about Fiona Kwok
Quick answers generated from the profile data available on this page.
What company does Fiona Kwok work for?
Fiona Kwok works for Dejero.
What is Fiona Kwok's role at Dejero?
Fiona Kwok is listed as Marketing Strategy | PPC | Social Media at Dejero.
Where is Fiona Kwok based?
Fiona Kwok is based in Toronto, Ontario, Canada while working with Dejero.
What companies has Fiona Kwok worked for?
Fiona Kwok has worked for Dejero, Media.Monks, Dentsu International, Shoelace, and Sprucegrove Investment Management Ltd..
Who are Fiona Kwok's colleagues at Dejero?
Fiona Kwok's colleagues at Dejero include Tatiana K., Hagen Kaye, Sachin Chandrashekar, Ak Nu, and Patricia Cody-Cabral.
How can I contact Fiona Kwok?
You can use AeroLeads to view verified contact signals for Fiona Kwok at Dejero, including work email, phone, and LinkedIn data when available.
What schools did Fiona Kwok attend?
Fiona Kwok holds Honours Bachelor Of Business Administration (Bba) With Co-Op, Marketing Concentration; Economics Minor, Gpa 11/12 With Distinction from Lazaridis School Of Business & Economics At Wilfrid Laurier University.
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