Assist HOD in the development and implementation of initiatives that promote and drive preference for GSC's branding, as well as its digital assets and platforms. Brand portfolio in charge were Play, Premiere, Happy Food Co. and hybrid for GSC as total brand. Maintain and Enhancing the Company’s Branding:• Ensure and maintain the articulation of GSC’s desired brand image, across its assets both physical and digital (including website, mobile app).• Assure consistent communication of image and position throughout the GSC Group to internal and external stakeholders.• Oversee production of corporate identity (CI), brand visuals, corporate collaterals, etc. in line with the vision, mission, ambition, and brand strategy of GSC.Develop and Implement Branding Projects/Activities (Campaigns to Promote Cinema USPs): Plan and execute sustainable programmes and A&P to drive awareness, preference, and traffic to GSC.Provide Branding Support to Internal and External Parties: Review promotional and publicity materials to ensure that all is in line with GSC Corporate Image and Policies.Research/Analysis of Market/ Industry Trends: in digital and branding, which can be adapted to engage GSC audiences. Includes tracking competitors and cinema industry activities.

- Product positioning and strategizing: Develop positioning strategy for category based on competitive and marketplace strategic assessment.- Product Development: Evaluates, prioritizes and leads decisions regarding new products and marketing opportunities based on financial viability and brand fit- Leading the development of new product concepts from conception through implementation- Leads customer research to define customer targets and marketing mix.- Managing P&L : Manages the category budget, profit and loss plan and financial metrics against sales and operating margin targets- Creates annual operating plan for category. Identifies and leads integrated programs in collaboration with other categories and marketing.- Initiates and leads appropriate cross-functional teams to deliver category business objectives. Leads discussions and presentations with cross-functional senior leadership teams.- Build strong rapport with Regional (Asia-Pacific) for New Product Improvements, discussion on business strategy. Reports monthly brand & sales review and countermeasure strategy to principal- Provide direction and oversee marketing ATL & BTL collaterals for retail, e-comm and digital channels- People Management: Heading a team with managing several category such as Beverage, Merchandise and Whole Bean Coffee.- Responsible for third-party partnership/ collaboration to create potential expansion of new customer group

Branding role- Ensuring business objectives are met and aligned to brand direction.- Key person to manage and plan brand campaigns and product launch. Review post campaigns to evaluate communications effectiveness and customer acceptance towards products- Manages creative agencies, media buy planner and production suppliers. Provide briefs, deliverables and realistic KPIs to ensure successful campaigns and activity- To coordinate with associated agencies to deliver integrated ATL and BTL activities to maximise brand awareness impact.- Continuous explore and propose new digital marketing strategy, platform and influencer marketing.Regional Liaison: - window person to liaise with Regional HQ and local country entity for New Product Improvements, discussion on business strategy and request support.- Reports monthly brand & sales review and countermeasure strategy to principal- Often report local market situation, trends and local surveys for discussion on business improvement. Support request when required.Market study and competitor monitoring- monthly analysis on market share with Nielsen and Kantar- Planning market research & conduct study of sub-brands for timely communication improvement.- Constant monitoring of competitors activities and products performance via market visits- Propose strategy to defend brand share, competitor’s activity impact countermeasure and market trend changesP&L and Expenses managing - constant tracking on P&L to ensure profitability of business.- Reviewing monthly forecast and sales performance- Managing marketing budget and expenses

- Develop, plan and execute marketing strategies to achieve brand’s objectives, review with internal and regional management team on quarterly basis.- Monthly Market Analysis with using GFK monthly report and social media performance statistics. Followed by identifying challenge and provide solution.- Develop and implement integrated ATL, BTL and TTL advertising and activities- Lead in Digital Marketing and Content marketing plan and provide directions to 3rd party agency to execute related online campaigns and activities with objective of increase followers and engagement.- Enhance brand awareness by planning for each product category and liaising with 3rd party agency to engage Lifestyle KOLs and Photographer KOLs- Review sponsorships, collaboration opportunities and evaluate ROI.- Close liaison with Regional for marketing planning, reporting and MarComm related materials.- Planning & execute consumer campaign with objective of dominating market share and hitting sales target.- Manage brand presence in Dealer’s retails & POSMs updates. Crafting new POSMs and production with liaising 3rd party creative agency and production suppliers.- Oversee event team for on-grounds and online engagement activities such as photography workshops (public, university and schools).- Monitor and manage SKUs inventory and forecast.- Comprehensive setting of product budget from top to bottom line.- Responsible for quarterly A&P budget setting & spending.

- Develop, plan and execute marketing strategies to achieve brand and company’s objectives- Study and analyse market trend with Nielsen and competitor activities- Manage and develop extension of products (New Product Dev.) according the trend and demand analyzed- Plan and execute digital marketing campaigns and craft content marketing to sustain brand’s social media platform and followers increase- Analyse target audience behaviour on social media, optimizing digital platforms to execute social media campaigns, coordinate digital ad materials.- Plan market visits to ensure merchandising is align to brand direction- Monitor and manage brand SKUs inventory and forecast- Monitor and analyse Trade sales performance- Plan and execute new launches and campaign activities- Provide creative direction for BTL and TTL activities- Measure ROI of the digital marketing investment - Maintaining and updating customer databases- Liaison with creative, media planners agency and suppliers

- Enforces PR strategies into client’s brand awareness- Prepare and distribute press releases to targeted media- Build and maintain media relations, coordinate media enquiries to garner editorial support and sponsorship opportunities - Assisting in managing the PR aspect of a potential crisis situation- Collating and analyze media coverage; develop monthly PR report - Identify market and develop marketing and PR strategy- Events: Coordinate pre-events and lead the team during press conferences, exhibitions, open days and press tours. Prepares post-event evaluations and report- Consultant: Advise and generate communication collaterals, media ad placement, photo-communication- PA: Assisting both the Director of Public Relations and Executive Director to ensure all jobs carry out successfully and completed- Attend meetings, taking minutes and follow up with both internal and external parties- Administrative: Organizing and storing paperwork, documents, computer-based information and other basic office management- Prepares budgets, purchase orders and invoices