Fiona Martin-Muir's Location
Vancouver, British Columbia, Canada, Canada
Fiona Martin-Muir's Contact Details
Fiona Martin-Muir work email
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Fiona Martin-Muir personal email
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Fiona Martin-Muir phone numbers
About Fiona Martin-Muir
Hi, I’m Fiona! I’m an experienced marketer with a strong background in planning, executing and scaling digital marketing campaigns.I have a 8+ year record of building businesses online and offline in CPG, health/wellness and B2B SaaS verticals. My diverse background allows me to understand and drive marketing concepts from creation to results and growth.
Fiona Martin-Muir's Current Company Details
Fiona Martin-Muir Work Experience Details
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Director Of EcommerceB, HalfmoonVancouver, Bc, Ca
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Director Of EcommerceB, Halfmoon Oct 2024 - PresentVancouver, British Columbia, Canada -
Ecommerce ManagerMindful Collective Co. Nov 2022 - PresentBurnaby, British Columbia, CanadaLeading DTC and Amazon globally by:• Finding efficiencies and streamlining the digital business by recommending and utilizing various platforms, formats, and channels to maximize reach and improve campaign efficiency.• Developing and implementing digital marketing strategies that significantly increase brand awareness and drive substantial e-commerce conversions.• Strategically managing and driving revenue for the business's DTC channels• Overseeing the rebuild of brand websites (ca.bhalfmoon.com), enhancing user experience, branded content, features, and overall performance to drive higher engagement and conversions.
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Senior Marketing SpecialistFionalmm Jan 2019 - Oct 2022Vancouver, Canada AreaWorking with clients in health/fitness, consumer goods, tech and more to grow each brands’ online presence and equity using the following stack:• Search engine optimization• Conversion rate optimization• Web design and development• Social media marketing• Email marketing• Loyalty and referral marketing • Copywriting• Testing and reporting
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Senior Manager, Ecommerce & MarketingNested Naturals Dec 2020 - Jun 2021Vancouver, British Columbia, CanadaManaging New Products and Lines of Business for Growth (03/21-06/21):• Product/market fit for new business and innovation• Experiment and scale new customer acquisition channels• Manage growth initiative and teams for product launchesManaging Core Line of Business to:• Grow Gross Revenue up to 25% YoY with consistent CMAM• Improve keyword ranking to organically rank in Top 5 of target keywords• Drive outside traffic to Storefront and Listings• Hold and build Best Seller Tags and Amazon's Choice badges• Manage a team of two and several third party agency relationships -
Amazon Marketing ManagerNested Naturals Aug 2019 - Dec 2020Vancouver, Canada AreaHonest, natural supplements to help you live a balanced life. Lovingly crafted without compromise using the purest and most beneficial ingredients.Managing the Nested Naturals Amazon US and CA stores including but not limited to:• Sales performance• Keyword ranking• Listing content and conversion• Sponsored Brands, Sponsored Products, DSP• Product launches
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Saas Marketing ManagerBuyapowa Oct 2016 - Jul 2019Vancouver, Canada AreaFormerly RewardStream: June 2018, Buyapowa acquires RewardStream to form a global leader in SaaS and referral marketing. Advocacy channels, powered by Buyapowa, create engagement, generate more acquisitions & increase sales faster than any traditional marketing program.• Optimization for SEO, SEM (bringing RewardStream to rank #1, #2, #3 in keywords within our industry)• Analytics tracking (Google Analytics, Google Search Console, Moz)• PPC campaigns (Facebook, AdRoll, Google AdWords)• Content curation and building follower counts for social media streams such as Facebook, Instagram, LinkedIn and Twitter• Email marketing for outbound sales campaigns and weekly newsletters• Planning and ensuring success at vertical-focused trade shows -
Digital Project ManagerIdea Rebel Oct 2015 - Jun 2016Vancouver, Canada AreaManaged the digital process from conception through to design and development for web, mobile applications, eCommerce and VR.• Handled day-to-day client communication, establishing and maintaining long-term partnerships with brands such as WestJet, Kit&Ace, Arc'teryx and Anheuser-Busch.• Executed project scope, deliverables while tracking budgets and schedules.• Provided project strategy for and directed a production team of UX designers, creatives, copywriters, developers and QA consultants.• Assuring quality digital solutions by monitoring project progress and conducting creative and implementations reviews and maintaining technical documentation.• Headed the Managed Services division, preserving and building our MS client list. -
Digital Project CoordinatorIdea Rebel Mar 2015 - Oct 2015Vancouver, Canada AreaIdea Rebel is a full-service Digital Agency. We develop tomorrow’s digital products for today’s award-winning brands, adapting technology to take ideas from incubation to realization. We push tech-driven ideas to create killer work and we’re unapologetically good at what we do. • Handled day-to-day client communication, establishing and maintaining long-term partnerships with brands such as WestJet, Kit&Ace, Arc'teryx and Anheuser-Busch.• Executed project scope, deliverables while tracking budgets and schedules.• Provided project strategy for and directed a production team of UX designers, creatives, copywriters, developers and QA consultants.• Assuring quality digital solutions by monitoring project progress and conducting creative and implementations reviews and maintaining technical documentation.
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Production CoordinatorOrganika Health Products Aug 2014 - Mar 2015Richmond, B.C.For 28 years, Organika, a proudly Canadian owned and operated company, has been positively impacting the health of people around the world. Today, Organika has evolved into a world-class manufacturer and distributor of natural health supplements and organic foods, with over 560 products and distribution in 26 countries around the world.• Acting as the link between Sales and Graphics to ensure timely implementation of all print material, within scope, while supervising the work flow of three employees.• Trade show event planning including site planning, travel and day of coordination.• Managing on-brand content for Facebook, Twitter, Instagram and Pinterest social streams.• Planning, designing and scheduling brand marketing campaigns and material.• Collaborating with sponsors and local health bloggers.• French translation. -
Copywriting InternSpring Advertising Feb 2014 - Aug 2014Vancouver, Canada AreaSpring is the third wave advertising agency created on the first day of Spring 2006 for a post-traditional-media world. We were built to thrive in an environment where communication keeps unfolding into new forms. We are the weapon that gets our clients to where they want to be. Our mission statement is GROW. It's for our clients, our people, and our business. Click on a card to meet the partners.Working under the Creative Director and Associate Creative Director, I assisted in building stories for brands like Fresh St. Market, Pottery Barn, 7-Eleven.
Fiona Martin-Muir Skills
Advertising
Social Media
Marketing
Copywriting
Adobe Creative Suite
Marketing Strategy
Graphic Design
Corporate Branding
Integrated Marketing
Email Marketing
Digital Marketing
Marketing Communications
Logo Design
Online Advertising
Digital Strategy
Sales
Lead Generation
Marketing Management
Social Media Marketing
Online Marketing
Media Planning
Seo Copywriting
Direct Marketing
Sem
Media Buying
Sponsorship
Marketing Research
Brand Development
Social Networking
Facebook
Creative Direction
Event Planning
Event Management
Customer Service
Search Engine Optimization
User Experience
Google Analytics
Adobe Photoshop
Leadership
E Commerce
Public Speaking
Wordpress
Fiona Martin-Muir Education Details
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Graphic Design For Marketing -
University Of Creative Arts FarnhamAdvertising And Brand Communication
Frequently Asked Questions about Fiona Martin-Muir
What company does Fiona Martin-Muir work for?
Fiona Martin-Muir works for B, Halfmoon
What is Fiona Martin-Muir's role at the current company?
Fiona Martin-Muir's current role is Director of Ecommerce.
What is Fiona Martin-Muir's email address?
Fiona Martin-Muir's email address is fi****@****owa.com
What is Fiona Martin-Muir's direct phone number?
Fiona Martin-Muir's direct phone number is +177889*****
What schools did Fiona Martin-Muir attend?
Fiona Martin-Muir attended The Wilson School Of Design At Kwantlen Polytechnic University, University Of Creative Arts Farnham.
What are some of Fiona Martin-Muir's interests?
Fiona Martin-Muir has interest in Children, Street Culture, Travel, New Media, Team Sports.
What skills is Fiona Martin-Muir known for?
Fiona Martin-Muir has skills like Advertising, Social Media, Marketing, Copywriting, Adobe Creative Suite, Marketing Strategy, Graphic Design, Corporate Branding, Integrated Marketing, Email Marketing, Digital Marketing, Marketing Communications.
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