Fiona Williams Email and Phone Number

Client portfolio includes Department of Health (Including COVID), Department of Premier & Cabinet, Department of Justice & Community Safety (Including Bushfires & Water Safety), Respect Victoria, Formula 1 Melbourne, VIC Health, Fostering Connections, Amaze.Key Accountabilities• Grow and maintain great client relationships• Campaign strategy and consumer insights development in partnership with client. • Channel planning including production of supporting documentation and presentation of recommendations• Challenge the status quo with outside-the-box thinking for a client with a consistent approach• Lead and motivate online & offline team members• Partner with SBUs to find opportunities for growth• Manage campaign analysis and optimisation frameworks• Ensure quality control and timely delivery of all agency documentation• Financial management of client campaigns

Client portfolio included Lite n’ Easy, Brisbane City Council, Gold Coast City Council, Battery World and Downer EDI. Responsible for growth of key clients through informed decisions and meaningful insights, building communication and media plans to drive results. Responsibilities include account management, strategic direction, financial management and team leadership.Key Accountabilities• Senior client management on key accounts, achieving profitability and growth• Delivery of media strategy, planning and buying to meet client's objectives and address business problems. Ensure added value insights were delivered to clients across all stages of projects• Develop proactive opportunities for clients to address business challenges• Present recommendations and training sessions to clients across multiple levels• Mentor and train team members to achieve KPIs and continue to improve skill set• Financial management of client accounts including reporting and forecasting• Maintain excellent working relationships with internal and external agency disciplines including strategy, investment, analytics, creative and production.• Ensure best practices were used across all account responsibilities• Manage team workflow• Highly Proficient with all media planning/buying software including eTAM, eRAM, TVMap, Mediawise, BMD/BCC, AQX, ASTEROID, TARDIIS

Accounts included Queensland Government, Dept of Premier & Cabinet, Dept of Treasury & Trade, and Queensland Health. Focused on strategy, planning and implementation of media campaigns plus budget management. Responsibilities also included market, media landscape & competitive research using relevant media tools.Key Accountabilities:• Delivery of communication strategies, leading activation and investment • Drive collaborative approach with all departments to develop best media solutions• Present to senior clients and stakeholders confidently• Deliver timely and accurate reports across the client’s key KPI metrics• Lead and maintain strong media vendor relationships• Delivery of market trends/changes and impact on client’s business• Supervise team to ensure best practice financial processes were implemented • Track contract share/expenditure delivery for portfolio and advise GAD of changes to forecasts• Evaluate media proposals, review rate/CPM/Value analysis as well as drive client negotiations• Highly Proficient with all media planning/buying software including eTAM, eRAM, TVMap, Mediawise, BMD/BCC, AQX, ASTEROID• Manage day to day workflow of junior team members

Accounts include Sunsuper, Heritage Bank, Triumph, Arrow Energy, Redspot Car Rentals, Transport & Main Roads. Responsible for media strategy, planning and implementation on all accounts.Key Accountabilities• Develop and present holistic media strategies across TV, Radio, Print, OOH, and Digital includingsocial, search and influencer campaigns• Implementation of campaigns• Manage media and creative teams to ensure collective strategy is implemented across teams• Monitor performance and optimisation of all media • Maintain close relationships with media vendors

Main accounts included: Village Roadshow Theme parks including Sea World, Movie World, Wet ‘n’ Wild, Australian Outback Spectacular, Sydney Attractions Group including Sydney Wildlife World, Sydney Aquarium & Sydney Tower. Also worked on Myfun.com.au & Gifte, Bank of Queensland (BOQ), Herron Pharmaceuticals & Queensland Health.Key Accountabilities•Manage and grow relationships with mid to senior-level clients and stakeholders as a trustedresource for media and marketplace information•Develop planning objectives and strategies that complement the client’s marketing direction•Manage implementation of in-program TV integration for clients•Identify opportunities for cross-platform deals when appropriate•Analyze competitor activity and respond with recommendations to optimize sales or media spend•Implementation of media plans; optimisation and maintenance of media buys•Post analyse media performance

Brand Manager for Chandler Stores (Maternity leave contract). Responsibilities included marketing Strategy, creative direction, supervision of creative production including TVCs, print & radio ads, catalogues & point of sale, campaign post analysis & review of sales results, assisted with promotional campaigns, responsible for brand marketing & advertising budget.

Accounts included: Tourism Queensland; Non-government clients including KM Smith Funerals, Relationships Australia, National Trust of Queensland, Freeman Fox, and Ellaways. Also managed relationships with Brisbane and North Queensland creative and media agencies.