Fiona Macrae Email & Phone Number

Basingstoke, GB

Abingdon, Oxfordshire, GB

My objectives are to pursue an outstanding digital experience for customers as a pivotal part of an ambitious and diverse lead generation programme. To coach my team in expanding our understanding of our customers and use the insights generated to create and implement a superior communication plan which enhances the company industry-leading position and.

Middleton Stoney, Oxfordshire, GB

My aim is to develop the company marketing strategy in line with brand and growth objectives. To manage public relation, develop and implementing a gold standard communication programme to maintain and enhance the position of Oxford Technical Solution Ltd a technology leaders.

Abingdon, Oxfordshire, GB

• Responsible for the strategic marketing approach to the EMEAI region, including:► managing and supporting channel partners to increase company revenues► Understanding local pricing and managing price lists► providing.
• Develop and communicate value propositions for channel partners and strategic market segments
• Increased channel partner engagement by 300% through focused new product launch campaigns, including recent product launch that delivered over £600k in the first six months- Devised and implemented approach to.

Waltham, MA, US

My main responsibilities, with my team, were to monitor the effectiveness of current projects, spearhead corporate brand initiatives, lead the sharing of best brand practice across the divisions and providing strategic input. Created and the management of a library of collateral including product applications newsletters, pricing matrixes and innovations..

Waltham, MA, US

Managing several of Oxoid’s largest products ranges in the clinical sector. This position was an expansion of the Product Group Manager role, with a greater market segment focus and larger product portfolio. At £33m, this business accounted for 28% of Oxoid’s total annual turnover.Achievements and responsibilities: - Grew sales of clinical products by 6.7%.

Managed the Prepared Media Product Group for Oxoid Ltd; £26m annual turnover. Responsibilities included market sensing, competitor analysis, product range and life cycle management, justifying and managing new product development projects, product launch, product training and sales support.- Grew sales by 20%+ throughout the product range through creative.

GB

- Leading UK sales representative for two years out of four. - Managed the entire Scotland sales territory for the complete product range. - Planned sales activities for current and future clients. Presented new products to entice the clients to purchase new and additional products.- Consistently found new and innovative ways to grow business with current.

Provided support and training for blood culture products in the Oxoid product range.

Managed the pathogens testing laboratory and conducted evaluations on potential new testing methods for use in the laboratory.

Master Of Arts (Ma), Kingston Business School

Diploma, University Of Reading

B.Sc. (Hons), The University Of Glasgow

Education record

Education record