Fiona Mannion Email & Phone Number

Bingley Yorkshire

• My recent consulting assignments have included:
• Commercial review of a multi-business unit cereal manufacturer and then supporting the subsequent sale process.(Raisio UK)
• In-depth strategy review for a major retail services provider and then supporting the implementation of changes to business strategy, structure and processes. (Sun Branding Solutions)
• Improving commercial capability for the Modern Trade channel across the Indian and Vietnamese business units. (Marico India)

Hong Kong

Responsibilities: Leading group sourcing and buying of fresh food, general merchandise and goods not for resale for pan-Asian retailer with 6000 supermarkets, hypermarkets, health & beauty and convenience stores. Also managing group-level relationships with key global suppliers such as Coca Cola, Unilever and P&G.Key Achievements: Built group sourcing.

Responsibilities: - Head of ASDA Own Label, leading brand & product development and quality step-change. - Also responsible for Space Planning, Central Buying & "Next Generation" Store Proposition.Key Achievements: - Led ground-breaking relaunch of the $4.5bn turnover ASDA brand as “Chosen by You” across 4000+ products, introducing 1000 new sku’s.

Responsibilities: - Global supplier contract negotiation; - Category strategy and planning; - Own and private label procurement and development; - Negotiating exclusive and licensed brand contracts.

Responsibilities: Group Marketing Director responsible for all aspects of brand marketing and product development for the retail, foodservice and food ingredients businesses for the UK and international markets.Key Achievements: - Created innovation pipeline, which revitalized the Patak’s Indian food business. Gained buy-in from global partners. (Heinz.

London / Switzerland / USA

• £60m venture capital-backed natural food ingredients business with operating units in Europe & USA. Member of Executive Board.Key Achievements:
• Formulated marketing strategy, gained buy-in from backers - 3i and Bank of Scotland.
• Contributed to £25m acquisition of Overseal Natural Colours from Doughty Hanson.
• Secured distribution agreement for the North American market.
• Contributed to cash flow improvement through inventory control

UK

Key Achievements: - More than doubled sales during tenure, delivering profit twice the industry average. - Created continuous NPD pipeline, generating at least 10% of incremental sales annually. - Led highly effective marketing programs including TV and Press campaigns. - Introduced Category Management and secured category leader status with top retailers..

Education record

Education record