Fiona Buchanan Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

Toronto, Ontario, Canada

Toronto, Canada Area

Brought in to lead medical marketing communications and PR for limited time.

Toronto, Canada Area

•Develops strategic, integrated communications programs – both internal and external - that meet and exceed established measurable goals•Creates, develops and coordinates engaging internal communications programs and materials •Lead content strategy, editorial plans, storytelling and information for internal channels•Creatively conceive and lead communication programs and content strategy across multiple channels: intranet/online, social media, multimedia, video, print and events•Coordinates and conducts earned media campaigns – educational, awareness, and brand specific •Holds strong relationships with Canadian media•Creates meaningful partnerships with stakeholders•Conducts message and media training for executives•Writes content for a variety of audiences –internal and external – and for a variety of mediums (speeches, communications documents, video scripts, etc.) •Conceptualizes and coordinates social media programs to support business objectives •Supports market access through innovative public relations and stakeholder relations strategies•Manages large budgets to ensure objectives are met within the set financial parameters•Supports business development for the agency•Manages and mentors junior team members •Clients include Allergan, GSK, Purdue Pharma, Church & Dwight (OTC products – Trojan, Anusol, Gravol, etc.), and Takeda.

Toronto, Canada Area

•Helps develop and execute strategic and measurable communications programs for healthcare and corporate clients•Responsible for the day-to-day management of several client accounts•Develops and manages large budgets for client projects•Conducts interview and message training for clients and spokespeople•Develops written materials for traditional and social media programs•Manages media campaigns and conducts media outreach – strong relationships with lifestyle, health and financial media•Manages and mentors junior team members in career progression•Works with team to strategize, package and deliver new business pitches•Clients include Bristol-Myers Squibb, Lilly Canada, Novo Nordisk, Novartis, and CFA Institute.

North York, Ontario

• Provides strategic counsel on all client accounts• Responsible for the day-to-day management of corporate, financial, consumer, and healthcare clients• Creates integrated communications / social media plans • Provides issues and crisis management counsel to clients• Provides communications counsel to public affairs/government relations programs

Toronto, Canada Area

- Leads the creative and strategic planning process for client accounts, including annual and project planning, metrics and analysis- Provides leadership in the areas of total account management, including day-to-day account activity and the provision of strategic guidance and counsel to clients that will assist clients in meeting their business objectives- Manages account teams through project planning and execution, ensuring quality work is done, efficient processes are in place, and client requests are handled in a timely fashion- Provides issues and crisis management counsel to clients- Mentors, coaches and supports less senior staff in their positive career progression - Oversees/leads RFP submission and new client pitch processes- Manages and leads Merkato’s social media channels including Facebook, Twitter, LinkedIn, Pinterest, etc. including strategy, content creation, channel management, and metrics and analysis

Toronto

- Senior member of the healthcare team responsible for providing day-to-day client leadership on key accounts- Providing strategic communications counsel to clients and executive for brand and corporate communications- Responsible for managing and implementing projects on strategy and on budget (pre- and post launch)- Developing and implementing communications plans to support corporate reputation enhancement among internal and external stakeholders, including the employees, media and public- Coordinating and executing executive profiling campaigns- Developing and implementing issues management and media relations plans - Developing social media strategies and tactical execution- Mentoring less senior staff- Establishing and fostering relationships with third-party advocacy organizations and working collaboratively to achieve goals- Strong writing and editing skills; writing for a diverse array of publics- Therapeutic areas of focus: cardiovascular disease, oncology, osteoporosis, nutrition, respiratory- Areas of focus: brand communications, corporate communications, stakeholder relations, media relations, advocacy, consumer health.

Toronto, Canada Area

- Developed strategic communications plans for healthcare clients- Day-to-day client liaison on key accounts- Developed and solidified relationships with patient resource and advocacy organizations- Developed materials for, and helped conduct award-winning media relations campaigns- Organized key stakeholder relationship-building events for major clients - Therapeutic area focus: oncology, rheumatoid arthritis, orphan diseases, Crohn’s disease, ulcerative colitis

Toronto

- Managed, coordinated and drafted materials for media relations campaigns, both pre- and post product launch- Conducted media outreach - Managed and executed tactical elements for major medical symposia, continuing medical education programs and advisory boards in Canada and Europe- Worked with patient advocacy groups and medical experts to develop patient information materials- Helped develop issues management documents for corporate guidance

Vancouver, Canada Area

- Worked with stakeholders and executive to strategize issues and crisis management procedures- Coordinated key events: annual conference, AIBC Architecture Awards, Architectural Gallery openings - Edited and produced all internal and external communications material including media materials, annual report, the association’s magazine, architectureBC, and weekly email bulletin, eNews- Webmaster

Diploma, Public Relatons

B.A., English Literature And History