Fiona Mcgrath Email & Phone Number

Celbridge

Contribute to the delivery of the company’s Strategic Marketing Plan for the Colourtrend brand across all channels throughout Ireland and the UK. Research consumer needs, monitor market trends, identify, and propose potential marketing activities to invest in based on findings. Regular cadence of communications with our stockist partners, including campaign performance, and driving joint marketing initiatives. Develop and deliver a Marketing and Promotional plan to support the Retail channel of stores.Be an advocate and ambassador for the GPG brands with internal stakeholders. Liaison and co-ordinate all marketing campaigns with the internal support teams, e.g., Online Marketing Team, Graphic Design and Support Marketing.Management of PR and creative agencies for media outreach and influencer campaigns. Support the GPG Retail and Sales team on all marketing activity, including outreach to key external audience, Interior Designers, Professional Painters and Specifiers. Regular customer marketing updates and reporting on campaign performance. Point of contact for all external marketing, print and promotional agencies. Liaise with the sales team on new store opening and merchandise requirements. Daily response to customer marketing support material requests. Management of instore POS, including overseeing installation, stand management and removals.

Develop and implement a marketing strategy (online & offline) to increase brand awareness Managing the SEOCreate, manage and review website contentEmail campaignsContent creationSocial media managementEventsCustomer journey management,Social media and digital advertising.

Dublin

Developing the marketing strategy for the company in line with company objectives.Creating and maintaining brand awareness for the company.Management of all marketing for the company and activities within the marketing department.Management of site (including sub-sites) and social media outlets.Overseeing the company’s marketing budget.Creation and publication of all marketing material in line with branding guidelines and company values.Planning and implementing promotional campaigns.Manage and improve lead generation campaigns, measuring results.Overall responsibility for brand management and corporate identityPreparing online and print marketing campaigns.Monitor and report on effectiveness of marketing communications.Creating a wide range of different marketing materials.Working closely with design agencies and assisting with events.Maintain effective internal communications to ensure that all relevant company functions are kept informed of the marketing objectives.Analysing potential strategic partner relationships for company marketing.Day to day Administration

County Dublin, Ireland

Developing the marketing strategy for the company in line with company objectives.Creating and maintaining brand awareness for the company.Management of all marketing for the company and activities within the marketing department.Management of site (including sub-sites) and social media outlets.Overseeing the company’s marketing budget.Creation and publication of all marketing material in line with branding guidelines and company values.Planning and implementing promotional campaigns.Manage and improve lead generation campaigns, measuring results.Overall responsibility for brand management and corporate identityPreparing online and print marketing campaigns.Monitor and report on effectiveness of marketing communications.Creating a wide range of different marketing materials.Working closely with design agencies and assisting with events.Maintain effective internal communications to ensure that all relevant company functions are kept informed of the marketing objectives.Analysing potential strategic partner relationships for company marketing.

County Dublin, Ireland

-Brand enforcement.-Website maintenance.-Management of internal communications.-Development of integrated communication strategies.-Copy and editing.-Digital marketing.-Press releases.-News monitoring.-Management of corporate social media platforms.-Creating a wide range of different marketing materials.-Management of websites and social media platforms

Portview House

Within the GTAMS Department, my main duties are:Organising all promotional material;Organising all advertising opportunities; Working with graphic designers for advertisements/promo material;Updating and monitoring the GTAMS website;Updating and monitoring social media channels;Using a variety of software packages and tools such as Microsoft Word, Mail Merge, Outlook, PowerPoint, Excel etc. to produce correspondence and documents and maintain presentations, records, spreadsheets and newsletters;Booking rooms and conference facilities;Liaising with staff in other departments and with external contacts;Ordering and maintaining stationery and equipment supplies;Organising and storing paperwork, documents and computer-based information;Organising quarterly team-building activities; Inputting managerial expenses ;Arranging both in-house events.Within the entire company, my main duties include:Assembling the quarterly staff newsletter;Assisting in arranging both in-house and external events;Covering reception when needed;Shamrock Committee member (In-house charity fund);Assisting the CEO, CCO and COO with any administrative needs they require.

​I created a challenge for the employees of the company which boosted morale, creativity and stimulated friendly competition and teamwork.As well as creating a challenge for the employees, the Where's Harry challenge heloed raise money for;-Inner City Helping Homeless-Fed and Warm Homelessness Support -Renewable WorldThe challenge was broadcasted across on Facebook, Twitter and Instagram. All entries were assessed by myself to ensure that the content is suitable for all the social media outlets. Please see;https://www.facebook.com/WheresHarry2 https://instagram.com/wheresharry2/ https://twitter.com/WheresHarry2

Dublin, Ireland

My main duties included researching each category within the awards and contacting the relevant potential contestants. I assisted with the AIB Private Banking Irish Law Awards, this included writing the winners blurbs for our sponsors, organising the trophies and pieces to camera with our sponsors and winners. I worked on the Sky Bar of the Year Awards 2015 and the Hotel and Catering Gold Medal Awards 2015, which included cold-calling, drafting e-zines, creating presentations and other documents for the upcoming Judges Meeting and creating a social media plan.

Santry, Dublin

My responsibilities included merchandising, organising daily team schedules, customer service, shop and stockroom maintenance, stock-taking, dealing with deliveries and end of day cash up.I was one of the top sales people in Ireland and have been featured in the European Newsletter frequently.

Dublin Ireland

My main duties included maintaining reception, researching information for upcoming events and updating online competitions and events. Dealt with customer subscriptions, notified those who featured in the magazine and acted as a sales representative at the Forbidden Fruit Festival 2013.

Dublin, Ireland

I worked part-time as a customer care representative in Croke Park. My duties involve meeting and greeting the spectators, checking tickets and helping the spectators with any queries that they have.

Dublin, Ireland

My responsibilities included serving as a cashier, providing customer service, shelf monitoring, stocking and being in charge of different sections of the store and making sure the shelves were presentable and stocked.

Dublin, Ireland

My responsibilities included running office errands, daily media research regarding the firm’s clients, proof reading and other office duties. I assisted in many PR campaigns, for example I developed the idea for the National Organic Week 2012 campaign photograph, which was advertised nationally. I also assisted in the organisation for the Vodafone Comedy Festival 2012 which included drafting biographies for all entertainers, assisting in the organisation of the guest list and aiding in the organisation of a number of photo shoots for the event.

Swords, Co. Dublin. Ireland

My responsibilities included working on the sales floor, operating the cash register, opening and closing the store and completing stock checks. While working here I developed vast levels of knowledge regarding all types of jewellery and subsequently receiving certificates evidencing this knowledge.

Dublin, Ireland

My main responsibilities were opening and closing the store, handling the cash as well as cashing up at night, being in charge of customer service, keeping in contact with the head office via email, organising employee and driver rotas, restocking shelves, and taking customers orders.

Certificate, Digital Marketing, Pass

This course teaches the fundamental principles of digital marketing. It is the most widely taught, industry-accredited qualification.

Post Grad Diploma In Public Relations, Public Relations, Advertising, And Applied Communication, 2:1

The Diploma in Public Relations is accredited by the Public Relations Institute of Ireland and is Internationally Recognised.

Diploma, Event Management With Public Relations, Online Pr & Social Media, Distinction (81%)

The Diploma in Event Management is accredited by the Public Relations Institute of Ireland and is Internationally Recognised.

Bachelor Of Arts (Ba), Contemporary Culture And Society, Honours 2:2

Activities and Societies: I am a former member of the Journalism Society, Dance Society and Law SocietyThis degree gave me the opportunity.

High School, Leaving Certificate, 5 (H), 2 (O)

Activities and Societies: Debutante Committee