Fiona Mcilraith Email & Phone Number

Winnipeg, Manitoba, Canada

Proven professional affordable help. You choose the approach that works best for you: One-on-One Coaching, Group Coaching, DIY Online or a combination of all.One-On-One CoachingI will help you increase your leads and sales conversions and create marketing strategies and materials that actually produce results to drive significant increased business revenue.

Winnipeg, Canada Area

Provide advanced analytics, coupled with a deep understanding of retail customers across unique banner formats, to support optimal go-to-market price, promotion, shelving and assortment decisions Develop, manage and facilitate an internal Category Management program across the International and Canadian business units - encompassing more than 60+ category.

Toronto, Ontario

Identified and won major new digital marketing client engagements (target $2mil+ transactions) through the identification of integrated online marketing solutions including website design, eCRM, search marketing media programs, social media and listening programs, mobile optimization and applications, digital strategies and enterprise analyticsEstablished.

Toronto, Canada Area

Completed rigorous category analytics to identify business opportunities and recommend action plans aligned with corporate objectives. Effectively communicated findings to all key stakeholders. Created retail presentations supporting “go-to-market” strategies: pricing, promotion, shelving, assortment and new product opportunitiesDeveloped and facilitated.

Toronto, Ontario, Canada

Managed a >$50Mil sales portfolio, producing year over year increases in revenue and bottom-line profitability. Directed team of 25 account managers on all aspects of business development, pricing, operations execution and data analysis. Restructured organizational responsibilities and streamlined work processes to enhance employee satisfaction, reduce.

Coached team 20 data analysts to identify category insights, produce top-notch customer presentations and effectively communicate findings. Conceived, designed and championed the first formal customer satisfaction tool to gage organizational effectiveness and direct corporate strategies.

Toronto, Canada Area

National Training ManagerAccount ExecutiveData AnalystManager, Data Operations

Bachelor Of Arts/Bachelor Of Physical And Health Education, Health And Physical Education/Fitness

Activities and Societies: Class Alumni President

Master Of Sports Marketing, Graduated With Distinction

Thesis Published in the Journal of Sports Marketing