Fiona Mclellan Email & Phone Number

Dundee, Dundee City, United Kingdom

Tayside, Scotland

Dundee City, Scotland, United Kingdom

Tayside

Title: DirectorCompany: Driver Hire, Dundee & PerthFrom: 06/2018-03/2020• Engaged to manage the day-to-day operations across this franchise business; leading the business to profitability to facilitate the sale of the business.• Provided high-level support to facilitate strategy formulation planning and lead transformational programme.• Analysed efficiency of business process, procedures and underperforming Head Office system against company strategy and objectives; re-engineering and implementing solutions to ensure smooth operational performance. • Increased Driver Hire sales by 20% in 12-months; additionally, increasing gross profit margin by 8%. • Engaged with the team to understand challenges, leading the analysis of employee feedback and data to create an improved working culture; implementing SMART goals and objectives to drive organisational performance.• Acted as a trusted technical advisor to a range of customers across the territory; undertaking regional responsibility for solution delivery, business development and transition of proposals from presales to acquisition in February 2020.

Perth, Scotland

• Founded start-up and growth of e-commerce company to facilitate SME customer parcel delivery across the UK, Europe and international locations.• Refined and established vision, purpose and strategy to effectively communicate and solicit buy-in from all key stakeholders.• Supported key commercial areas to drive a strong brand and increased awareness; aiding product, digital and operational teams through direct customer and industry insight.• Created and implemented a sales strategy across the Group to support business development and market penetration activities within keenly competitive environments. • Spearhead the development of award-winning websites, driving search friendliness and intuitive ordering to enable streamlined order processing in aggressive deadlines.• Drove Y-o-Y revenue growth due to nurturing a formidable reputation for service excellence; building a strong, predictable and growing revenue stream in line with agreed objectives and targets to drive significant annual sales of >£1m.

Westerham, England, United Kingdom

• Following successful acquisition of Pharos International Ltd, led the smooth transition of staff and clients to Pitney Bowes’ corporate framework.

• Recruited as Sales and Marketing Director to drive positive business engagement on this loss-making international distribution company. • Delivered sustainable and successful sales and operational strategies that maximised market penetration activities across multi-national and emerging markets; achieving revenue and gross profit to support organisational expansion ambitions.• Built and maintained profitable relationships with major customers through a number of networking activities, building solid relationships to drive new business. • Analysed efficiency of business process and procedures against company strategy and objectives, re-engineering and adjusting to apply improvements.• Undertook competitive tender and contract process; leading ongoing discussions and successful onboarding with major international publishers and university client accounts. • Actively led and shaped sales activity; evaluating and undertaking due diligence across opportunities that drove major wins with key accounts to facilitate £1.8m of new business and £270,000 revenue.• Won major tender (£1m) with the British Medical Journal Publishing Group against major established brands including Royal Mail, La Poste and Swiss Post.• Facilitated M&A process to major blue-chip American corporation, Pitney Bowes Mailing Services, in 2008.

Crawley, England, United Kingdom

Grew business from start up to 3m within 3 years.Won several tenders including Nature publishing group.

Hnd, Radiography

Education record

Education record